Marketing Musings

It’s not enough just to be on social media anymore. You need a full content creation strategy that drives growth.
Five Considerations for Your Content Creation Strategy

Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]

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Conversion rate optimization helps you pull more leads from your website visitor traffic.
Word of the Week: Conversion Rate Optimization

As you work hard, creating content to move your target audience through the buy cycle, it’s easy to get stuck on autopilot. Remember when you used to count your likes on Facebook? Yeah, it’s pretty important to take a step back now and then to make sure your metrics are contributing to the goals you […]

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Enhance the buyers’ journey by creating quality content and repurposing it for increased value.
Creating Content to Enhance the Buyers’ Journey

How Repurposing Content Can Add Value to Your Marketing Strategy You have likely set aside time to develop an intentional strategy to push quality content marketing information out through your various channels, including your website. Does that mean you have to always create content that is brand new or have you considered repurposing some of […]

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Check out the latest features on Instagram Stories and create content that stands out.
4 Secrets to Creating Instagram Stories That Engage Your Audience

Create Content That Followers Love to Anticipate Instagram Stories is a great platform for displaying the visual appeal of your brand, but it’s not enough just to throw a few pictures together. You need to create content that your audience will anticipate and look forward to viewing. Fortunately, Instagram Stories offers a variety of features […]

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Creating content doesn’t require you to decide on the perfect blog length. It requires that you know your audience.
What is the Perfect Length for Creating Content for Your Blog?

Know Your Audience When Developing Your Blog Strategy There’s a lot of ongoing discussion about what makes the perfect blog length when creating content for a blog strategy. Some studies show that consumers love long-form blogs, while others seem to indicate that shorter is always better. What’s the answer? Well, we say it depends. Here […]

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Getting the right message to your audience at the right time means creating content for micro-moments.
Creating Content for the Mobile World of Micro-Moments

Content Marketing That Delivers at Exactly the Right Moment Where is your phone, right this minute? If you’re like most smartphone users, it’s likely right next to you, or you’re currently reading this article on your smartphone. It may even be safe to bet that you’re reading this because you searched something like “creating content […]

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Micro-moment marketing captures the opportunity when a consumer turns to mobile for immediate information.
The Power of Micro-Moment Marketing

Have you ever watched an incredible play at a baseball game then reached for your phone to see how it stacked up in the stats? Have you helped your kid with math using a YouTube lesson? Or maybe you have been at a fun social event where you tried the most delicious dessert and immediately […]

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content creation
Content Creation That’s a Visual Experience

Your Guide to Immersive Content While blogs and white papers have a key role in your content creation, it’s important to create an engaging experience with your content. You can incorporate images and video into a carefully choreographed encounter that pulls your audience in for a full taste of your brand. Here are the steps […]

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content creation
Is Your Content Creation Authentic?

User-Generated Content Lends Extra Authenticity to Your Brand Content creation needs to do a lot of things for your brand, including adding value to your customers and telling your brand story. Across all the boxes that content must check, you also need your content creation to meet one more expectation: authenticity. Authenticity is your ability […]

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content creation
Content Creation That Gets the Attention of Your Target Audience

Stand Out With Your Content Marketing Strategy You know that the more pages you have, the better your search engine optimization (SEO), so you may be tempted to churn through as much content creation as possible, without enough thought invested in your topics. Is your content edgy and different, or would your audience say that […]

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