Marketing Musings
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Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]
Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]
Read More… from Why Authenticity in Your Content Is More Important Than Ever
Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]
Read More… from Five Considerations for Your Content Creation Strategy