It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a short two years ago, and that’s likely due to the new normal.
It’s a fearful thing to suddenly realize your marketing strategy may be out of date in a post-pandemic world, but don’t worry! You’ll be on your way to an update after considering these four ways your marketing strategy may be outdated:
You Haven’t Changed Your Mix of Formats: If the pandemic didn’t cause you to shift some of your budget to support more digital marketing, it’s probably time to take a look at it. During the pandemic, consumers switched over to even more digital activity, from social media to online shopping, and what we know about technology shifts is that they don’t tend to go backward. If you’ve been taking a wait-and-see approach, stop waiting.
Your Content Is All About You: Before the pandemic, it wasn’t a great idea to make your content all about you. But now it’s an even bigger mistake for your marketing strategy. Consumers are looking for brands that understand their problems and concerns and look for a way to solve them. Be sure your marketing strategy includes solid content marketing that consistently aims to add value.
You’re Still Not Going Live: Many companies were forced to simply pause their live events, and it can be tricky to know when your audience is ready to get together again. This is a great opportunity to introduce some fun ideas into your schedule. If you’re unsure about people’s comfort level, go outside with your event and spread out. Think about giant lawn games or a live music event paired with something that highlights your industry or brand. Online events aren’t going away and can still be a valuable part of your marketing strategy but they shouldn’t replace live events entirely.
You’re Distant and Impersonal: If there’s a universal technique to be added to every marketing strategy, it’s personalization. The pandemic forced everyone to be separate and that easily translated into a feeling of not only isolation but invisibility. Consumers connected with brands that seemed to “see” them, offering suggestions and recommendations that were a perfect fit.
For most people, it was impossible to experience the past couple of years and remain exactly the same. Your marketing strategy can’t emerge quite the same, either. Our team is ready to help you move forward and get ready for 2022.