Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time?
Here are five unmistakable signs that you need outside help:
You Can’t Keep Up: People often think of marketing in terms of creativity and design, but there’s a distinctly scientific skillset that goes with it. It can be a challenge to be an expert in all the areas you need to know:
- Google Analytics
- Social Media Metrics
- Website Design
When you work with a full-service marketing agency, they will have in-house specialists trained in these areas.
You’re Seeing a Decline in Sales: A good marketing agency not only gets your name out there for brand recognition and awareness, but it also works to connect with audiences and build relationships. If your sales are not growing, it’s likely because these things aren’t being done effectively. A marketing team will develop opportunities for your business while you’re focusing on running your business.
Your Website is Outdated: Whether it’s sporting the sage-and-pumpkin color scheme that was popular a solid decade ago or it’s not optimized for mobile, your outdated website is holding you back. From load speed to the right mix of white space and graphics, there’s a lot that goes into an effective website design. This is not the time for DIY; talk with a marketing agency to get your site on the right track.
You Have No Idea if Your Marketing is Working: If you work with a marketing agency, a part of what they do is assess metrics so you can know what works for your target market. When you outsource, your days of wondering whether your marketing is a good investment are over. You should receive clear metrics tied to the key objectives of your marketing strategy.
You’re Always Playing Catch-Up: One of the benefits of working with a marketing agency is that you never find yourself staring at a social media status update, wondering what you should post this morning. It’s all planned well, with a bit of wiggle room for spontaneity and trending topics. Your campaigns should be rolling out from a well-executed marketing strategy that coordinates with events, holidays and promotions.
You’re running your business, so leave the marketing to us! At SJC, we are a full-service marketing agency with a team of marketing specialists, web designers, writers, graphic designers and more.