Marketing Musings

Your marketing strategy should be based on data, but it’s also important to remember the art of marketing.
Don’t Lose Sight of the Art of Marketing

There’s a whopping amount of data available to you about what your customers do and why they do it. You can know what they tend to click before they finally decide to make a purchase. You can learn which subject line led to the most click-throughs on your email campaign. No behavior is too minor […]

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How Powerful is Emotional Branding?

Tap Into the Power of Your Social Media Marketing Strategy to Connect With Target Audiences Emotions are the electricity that fuels what people are sharing, tweeting and following on social media. How can you tap into those reactions? The answer lies in our ability to integrate emotional branding into our messages. Millions of people have […]

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Is Emotional Branding a Good Move for Your Organization?

Keep Emotional Branding in Your B2C Marketing Strategy When marketing directly to your consumers, your strategy should include emotional branding. Whether your audience is primarily male or female, your product is a big or small purchase, a spur of the moment decision or a consuming choice, emotions play a big role in the decision-making process. […]

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Emotional Branding the Disney Way

When you think about inspiration for your brand, there’s no better place to look than the empire built by Walt Disney. For nearly 100 years, Disney has been delivering epic material for the world to enjoy. Their brand keeps customers happy with attention to detail unsurpassed technology and unique products that customers relate to. Disney […]

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