SJC BLOG

Monday Morning Coffee and a New Year’s Resolution That Stands a Chance

For many, January 1 is a blank slate, ready to be inscribed with life-changing words like Keto diet, retirement savings and, for the less-motivated, Netflix binge-watching plans. Hey, whatever...

6 Great Ways to Improve Your Instagram Marketing

Utilize the Marketing Channel Made for Visual Content The popularity of visual marketing is causing Instagram’s use to skyrocket. Presenting a marketing channel perfect for the creative mind, Instagram...

Kick Off 2018 With the Right Marketing Plan

Make sure you start 2018 out on the right foot. Know the difference between B2B and B2C marketing. And if you need help figuring it all out, give us...

The New Complexities of B2B Marketing

SEO Best Practices Have Changed, and So Should Your Techniques When working on a B2B marketing plan, it used to be enough to have a solid set of keywords,...

Measure the Effectiveness of Your Strategic Marketing Plan

Marketing Analytics Help Define Areas of Strength and Weakness You can spend a lot of time developing a strategic marketing plan, but without defining ways to determine whether it’s...

Feature Friday: What Traditional Marketing Can Do for Your Brand

With all the buzz around digital marketing, it’s tempting to put all of your efforts into social media and email newsletters, but there’s a challenge in digital marketing. There’s...

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