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If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]
Read More… from Branding Is the Foundation For Your Small Business Marketing
It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]
Read More… from Why Content Marketing Is the Foundation For a Solid Marketing Strategy
It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]
B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]
Read More… from 3 Things B2B Marketing Can Learn From B2C Marketing
You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]
Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors. Don’t risk […]
Read More… from Small Business Marketing Plans for Creating an Effective Website
Few will argue with the power of video in B2B marketing today. That doesn’t mean creating captivating video is easy – it takes skill and focus on specific key areas, including your value as a brand and your knowledge of your target audiences’ needs. Ultimately, the end goal is to see a return on your […]
If you’ve stayed up too late or neglected some responsibilities to see what happens to the beloved cast of Stranger Things, you’re not alone. The Netflix series has swept the country with its awesome 80s nostalgia and likeable, yet slightly scary, mix of character development and plot twists. In this SJC blog, we take a […]