Marketing Musings

Small business marketing best practices highlight the importance of having a quality company website.
Small Business Marketing Plans for Creating an Effective Website

Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors.  Don’t risk […]

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Creating B2B marketing content is easier with an objective third-party’s assistance.
B2B Marketing in the Age of Video

Few will argue with the power of video in B2B marketing today. That doesn’t mean creating captivating video is easy – it takes skill and focus on specific key areas, including your value as a brand and your knowledge of your target audiences’ needs. Ultimately, the end goal is to see a return on your […]

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5 Marketing Lessons From Stranger Things (Actually, These Ideas Aren’t So …. Strange)

If you’ve stayed up too late or neglected some responsibilities to see what happens to the beloved cast of Stranger Things, you’re not alone. The Netflix series has swept the country with its awesome 80s nostalgia and likeable, yet slightly scary, mix of character development and plot twists. In this SJC blog, we take a […]

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An editorial calendar means never staring down a blank Word document, ever again.
It’s All About the Editorial Calendar for the Word of the Week

It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]

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Monday Morning Coffee
Monday Morning Coffee and a New Year’s Resolution That Stands a Chance

For many, January 1 is a blank slate, ready to be inscribed with life-changing words like Keto diet, retirement savings and, for the less-motivated, Netflix binge-watching plans. Hey, whatever you’re working on, don’t forget to expand your resolution list to your marketing plan. If you’re generally inclined to ignore fads and wait to see what […]

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Instagram marketing
6 Great Ways to Improve Your Instagram Marketing

Utilize the Marketing Channel Made for Visual Content The popularity of visual marketing is causing Instagram’s use to skyrocket. Presenting a marketing channel perfect for the creative mind, Instagram marketing can be an ideal way to showcase your brand’s personality and engage your audience in new formats. Take a look at six ways you can […]

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marketing plan
Kick Off 2018 With the Right Marketing Plan

Make sure you start 2018 out on the right foot. Know the difference between B2B and B2C marketing. And if you need help figuring it all out, give us a call. We’d love to help you!   […]

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B2B marketing
The New Complexities of B2B Marketing

SEO Best Practices Have Changed, and So Should Your Techniques When working on a B2B marketing plan, it used to be enough to have a solid set of keywords, plug them in liberally on your website and content and then wait for the traffic to roll in through organic search. Due to changes in the […]

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strategic marketing plan
Measure the Effectiveness of Your Strategic Marketing Plan

Marketing Analytics Help Define Areas of Strength and Weakness You can spend a lot of time developing a strategic marketing plan, but without defining ways to determine whether it’s working, you’re likely to waste a lot of time and resources. Utilizing marketing analytics will help you find out where your efforts are resulting in lead […]

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traditional marketing
Feature Friday: What Traditional Marketing Can Do for Your Brand

With all the buzz around digital marketing, it’s tempting to put all of your efforts into social media and email newsletters, but there’s a challenge in digital marketing. There’s so much noise on the Internet that you may struggle to find a way to be heard and connect with your target audience. Find balance in […]

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