Marketing Musings

White space is an important element in design composition, helping direct the focus of users as they browse your website.
The Role of White Space in Design Composition

You probably won’t have any trouble making decisions related to font and color scheme, images and menus that you’d like to include on your website’s design composition. You probably have much more trouble envisioning the white space that a smart design includes. Maybe you think of white space as wasted space on any given web […]

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advertising for small businesses
Advertising for Small Businesses

Three Reasons Marketing Videos Keep Making the List of Hot Tools It’s time to self-promote, shamelessly, in 2016. When it comes to advertising for small businesses, marketing videos may be one of your best ways to shout out your strengths. They’re simple to create, simple to share and they can communicate your message in unique […]

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Message Creation is the Meat…

In The Barbeque of Content Marketing Anyone hungry? Summer has come to an end which means that BBQs start to dwindle as well. However, do you know what should never end (some would argue BBQs)? Learning. If you’ve been a good student this summer, you’ve been studying all about content marketing through our blogs here […]

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Message Creation: What’s All the Fuss About Anyway?

How Message Creation is the Simple (Yet Complex) Part of Branding Strategies Got something to say? You bet you do. All organizations are in the business of message creation. Whether it’s what your logo says to audiences, your website, your online content and even your interior office area, we’re all in the business of sharing […]

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Message Creation: Are You Reaching Your Target Audience?

Tips for Engaging Social Media Strategies When thinking of message creation for your social media platforms, think about the culture and “voice” of your organization. Are you witty? Are you hip? Are you edgy? Most importantly, how are your social media strategies engaging your consumers? PR News gives us rules for engaging message creation, here […]

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Message Creation and Your Corporate Video: Time for Lights, Camera, Action?

How’s your corporate video series these days? Is it clever, and does it share a meaningful message with your audience? If not, take a few minutes this week to consider the benefits of having a strong video (or set of videos) and how you can get this piece of marketing gold accomplished. Corporate videos used […]

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Storytelling: Message Creation for Brands

What is your message creation? Everyone is still talking about the message creation in the Nationwide Super Bowl commercial that left everyone in dismay. The ad featured a young boy who was killed off by the end of the spot, urging parents to “MakeSafeHappen” for their young children. The company shared that its intention was “to […]

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Message Creation is the Key to Building Relationships With Your Audience

Storytelling is not something that everyone does well, but when you know someone who is an excellent storyteller, people hang on every word of the stories they tell. They become emotionally invested and are willing to share the story. When a brand focuses on message creation, their content may become more shareable. Your audience wants […]

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Making Your Business Stand Out Through Message Creation

Your business strategy is a puzzle that is incomplete without every single piece being present. Message creation is a puzzle piece that often gets overlooked. However, what your brand is saying to your potential and current customers makes a huge difference in how that audience views your company. Forsaking the opportunity to communicate effectively with […]

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Message Creation Tips for a Creative Blog

Have you ever felt intimidated by the concept of providing consistent content for your blog? Many business owners shy away from blogs because of the time that must be spent planning for and creating content, especially when other matters of the business need their attention as well. The great thing about blogging for your business […]

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