Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out.
But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth.
If you’re looking for a bit more structure to your Facebook marketing campaign, here are key stats you need to know:
Two-thirds of Facebook users access a local business page each week.
If you haven’t looked at your business’s page for a while, this is a good reason to spend a little time updating it. Make sure you have up-to-date info in your profile and that your pictures don’t look dated. Include as much info as you can about upcoming promotions, new product roll-outs, anything that helps your page stay relevant and exciting.
11 a.m. on Wednesday is a magic hour.
Maybe people need a mid-week break from work, or maybe a lot of brands drop cool news on Wednesdays. Without getting into a chicken-and-egg debate, all you need to know is that if you’re debating on when to post, Wednesday morning is a great choice.
When it comes to sharing content, 57% of social media users choose Facebook.
If you’re hoping for some sharing to happen around an important video or infographic, Facebook is your best bet. You can also include some other platforms, but be sure that Facebook is included in your campaign.
Of Facebook users, 73% make it an everyday thing.
Whether it’s catching up with friends or getting updates from their favorite brands, Facebook users are pretty consistent in their desire to be on the site. When it comes to weekly activity, the number bumps up to 93%.
Nearly 80% of users only view Facebook via mobile.
What does this mean for you? Those videos and other visuals need to be optimized for mobile.
No matter what industry you’re in, with 2.8 billion active monthly users, you’re likely to benefit from including Facebook marketing in your strategy. But not all strategies are created equal; there are plenty of missteps and inconsistencies that can create unnecessary friction in your social media efforts. Let’s grab coffee and talk about what a successful Facebook marketing strategy could look like for your brand when you partner with SJC Marketing.