Marketing Musings

You can gain important insights for social media marketing when you do as much listening as you do posting.
Unlock the Mysteries of Social Media Marketing Beginning With Social Listening

It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]

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Predictions about social media marketing don’t always ring true.
Did Social Media Predictions for 2021 Hold Up to the Hype?

Have you ever jumped on a social media marketing trend that was projected to be the “next big thing” that would land you more leads and get your brand out in front of the competition? While it’s good to keep your ear to the ground on such topics, some trends and predictions don’t live up […]

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When creating videos for Facebook, be sure to include captioning for those that watch without sound.
6 Best Practices When Creating Videos for Facebook

A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]

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Facebook marketing is a great way to engage with your audience and it begins with a strong business page.
Building a Solid Facebook Marketing Foundation With Your Business Page

The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]

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Your Facebook marketing efforts will improve when you better know when and how to connect.
Stats You Need to Know for Effective Facebook Marketing

Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]

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Is B2B marketing success on Facebook possible?
How Does Facebook Fit Into Your B2B Marketing?

You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]

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Is your Facebook marketing a bit flat? Try a little humor or asking a question that gets conversation rolling.
4 Kinds of Posts to Improve Connections With Your Facebook Marketing Campaigns

Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]

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Get more organic interaction with key Facebook marketing tactics.
Ready to Increase Your Organic Reach With Facebook Marketing?

Increasing organic reach with your Facebook marketing has become more challenging for businesses in every industry. Though it might seem that paying to get more eyes on your content on Facebook is the only way to succeed, there are still ways you can improve your organic reach. First and foremost, think of your Facebook account […]

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Including a contest in your Facebook marketing strategy can deliver leads and new growth for your business.
5 Steps for Including a Contest in Your Facebook Marketing Strategy

You’ve likely entered a contest on Facebook before, excited about the super-size pizza or cute new t-shirt you might win.  But those fun contests aren’t just about the prizes, they are a way to gain targeted leads on the path to business growth. If you want to try running a contest as part of your […]

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Social media platforms are powerful channels through which your customer acquisition strategy can flourish.
A Customer Acquisition Strategy That Engages More Consumers

Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]

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