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When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]
Read More… from The Advantage of Creating an Emotional Impact With Your Facebook Ads
Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics. But what sets Facebook apart from other social […]
Read More… from Stats You Need to Know About Facebook Marketing
When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]
Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]
Are you experiencing less engagement with your Facebook Marketing lately? While Facebook is the third most-visited website behind Google and YouTube, it’s still difficult to build a large following. There’s just a lot of competition out there, which means you need to re-evaluate how you’re using the platform. Algorithms are constantly changing and a recent […]
Read More… from Are You Looking for Improved Engagement With Facebook Marketing?
Are you looking to get more engagement, boost sales or gain some brand awareness in your social media posts? If it’s been a minute since you updated your Facebook marketing strategy, it’s time to give Facebook Stories a try. Facebook Stories is a great tool you can use to make photo or video collections about […]
Read More… from Utilizing Facebook Stories to Engage Your Audience
It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]
Read More… from Unlock the Mysteries of Social Media Marketing Beginning With Social Listening
Have you ever jumped on a social media marketing trend that was projected to be the “next big thing” that would land you more leads and get your brand out in front of the competition? While it’s good to keep your ear to the ground on such topics, some trends and predictions don’t live up […]
Read More… from Did Social Media Predictions for 2021 Hold Up to the Hype?
A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]
Read More… from 6 Best Practices When Creating Videos for Facebook
The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]
Read More… from Building a Solid Facebook Marketing Foundation With Your Business Page