Lead Forensics

Utilizing Facebook Stories to Engage Your Audience

Get more eyes on your content by utilizing Facebook marketing tactics that include Facebook Stories.

Are you looking to get more engagement, boost sales or gain some brand awareness in your social media posts? If it’s been a minute since you updated your Facebook marketing strategy, it’s time to give Facebook Stories a try.

Facebook Stories is a great tool you can use to make photo or video collections about a topic and connect with your audience in a new and enticing way. The content only sticks around for 24 hours, but this tool has proven to be highly beneficial to businesses in a number of industries. Let’s look at some ideas on how to use Facebook Stories to give your brand a boost:

Post About the Latest News

Consumers today want to feel like they know you as more than just a brand, which is why showing some personality in your posts really makes a difference. With Facebook Stories you can share personal insights about your company in a fun and creative way. This is a great platform for letting your followers get the inside scoop on the latest happenings within the company.

Promote Sales

While the best engagement practices limit the amount of product information you put out, Facebook Stories is a great place to promote a sale on an item and include a link to it. In that same vein, you can also hype up a new release and let your followers know how it fills a need in the market.

Reach More People

Reaching more people in an organic manner has become more challenging. However, when you use Facebook Stories as a part of your comprehensive marketing strategy, you can reach your audience organically in new ways. This works because Stories appear at the top of the feed, which means your audience will see them first.

Make Connections

Want to get more candid? Your audience appreciates it and with Facebook Stories, given that the content only lasts 24 hours, you have the luxury of using more candid, less polished and certainly more authentic content. This is a great way to introduce your team members and show your followers what they do behind the scenes.

Creating quality Facebook Stories can be a challenge, especially for businesses that have a limited marketing staff, or none at all. At SJC Marketing, we have our eyes on all the latest social media marketing tools that can be used to reach a wider audience, engage more people and create fans of your brand. Contact us and let’s talk about how to get more eyes on your content.

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