Marketing Musings

Companies rely on social media marketing for connecting with their target audience and improving sales.
Do You Have a Social Media Marketing Strategy?

It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]

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Your social media marketing strategy should keep with the latest trends, and today that means engaging on TikTok.
Should Your Social Media Marketing Strategy Include TikTok?

Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]

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There’s room for TikTok in your content marketing strategy, and it’s probably already affecting your content.
How TikTok is Shaping Your Content Marketing Strategy

TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]

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The latest B2B marketing tool you could be using? It’s TikTok. Use it to showcase new products or a quick how-to.
Does Your B2B Marketing Need TikTok?

You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]

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Using short-form video in your marketing strategy will give your brand more exposure.
A Marketing Strategy for Engaging More Customers

Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]

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Social media marketing can help prove your worth to consumers.
Social Media Marketing for Social Proof Strategies

Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]

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Your audience wants to be known. Give them the personalized treatment they prefer.
Knowing Your Audience (Spoiler: They’re Actual People)

It’s easy to get stuck picturing your audience as a faceless crowd. Maybe your business has grown enough that you’re not quite sure who follows you on Instagram anymore or whether your blog is being seen by people likely to buy from you. This is a common growing pain for businesses when you transition from […]

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LinkedIn marketing is a great way to build relationships with your target audience and related industries.
Is LinkedIn Marketing a Good Fit for Your Business?

There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]

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Build your social media marketing strategy around developing trust with your target audience.
Making Connections With Your Social Media Marketing

You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]

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Get more eyes on your content by utilizing Facebook marketing tactics that include Facebook Stories.
Utilizing Facebook Stories to Engage Your Audience

Are you looking to get more engagement, boost sales or gain some brand awareness in your social media posts? If it’s been a minute since you updated your Facebook marketing strategy, it’s time to give Facebook Stories a try. Facebook Stories is a great tool you can use to make photo or video collections about […]

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