Marketing Musings

Use video in your social media marketing and see why others are talking up its value.
Let’s Talk About Your Social Media Marketing and Instagram Reels

Each social media platform has its unique qualities but they’re all competing for your attention. Instagram, long known as the premier channel for sharing photos, announced last year that it was making a move toward video sharing. That means it’s lining up to compete with TikTok and any other platform that utilizes videos. We all […]

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Become a thought leader in your field with these LinkedIn marketing tips.
LinkedIn Marketing Tips for Better Brand Recognition

Looking for a tool to get the word out about your business? Leverage the hundreds of millions of members on LinkedIn to get the attention your company deserves. With just a few LinkedIn marketing tips, you can start building a reputation for your brand and learn more about your industry. Feel the Pulse Getting your […]

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You can gain important insights for social media marketing when you do as much listening as you do posting.
Unlock the Mysteries of Social Media Marketing Beginning With Social Listening

It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Enjoy Your Monday Morning Coffee While We Talk About Making a Fitness Plan

On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]

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Upping your focus on web design will please customers, providing reasons to return for more business.
What You Might Not Know About Web Design Optimization

Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible. The majority of users are on […]

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Staying active and including live content make Instagram marketing more impactful.
Get More Out of Your Instagram Marketing

With more than 1.2 billion monthly active users, Instagram’s massive following represents a potential opportunity, a gold mine for brands seeking to get their product or service in front of more consumers. Instagram marketing in the U.S. targets close to 140 million domestic users of the app, and those who successfully utilize Instagram have found […]

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Your social media marketing strategy is a critical part of developing the ways customers interact with your brand.
What Role Does Social Media Play in Your Marketing?

You may be using social media marketing to announce events, share articles or present new products, but is there something more you should be doing? There are some pretty great strategic ways to use social media as a part of your more comprehensive marketing plan. Here are three you should consider: Social Media Marketing as […]

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Social commerce thrives at the intersection of social media and smartphone users.
Three Facts You May Not Know About Social Commerce

You’re familiar with the idea that you can make purchases directly on a social media site, without clicking through to a company website. But you may not have tapped into the potential for social commerce yet because you didn’t realize what an opportunity it holds for your brand. Here are three facts you may not […]

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Instagram marketing puts storytelling at the center of your engagement with audiences.
4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy

You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Bubba’s Runway Café

What’s the best view in town while enjoying a homemade cheeseburger? How about Bubba’s Runway Café? Recently opened at Rosecrans Memorial Airport in Elwood, Kansas, Bubba’s is bringing classic diner appeal to a regional Air National Guard hub. Visitors are treated to an expansive view into Kansas, plus a chance to watch Air Guard and […]

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