Marketing Musings

Feature Friday, September 1, 2017
Feature Friday With a Gnome Named Gnorman and Social Media Marketing

Social media is a great resource for building brand recognition and engaging with your target audience. It’s a prime place to express your brand message and publish content, like blogs and video clips. If you’re not including social media marketing as part of your comprehensive marketing plan, you’re missing opportunities to connect with your potential […]

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Social Media Strategies for a Message That is Consistent

How to Keep a Uniform Brand Message Across Every Channel If you’ve been prioritizing social media strategies, then you know that there’s a lot to keep a marketing team hopping. There are a number of different platforms, and trends are constantly changing. How can you develop a brand message that’s easily tailored to each of […]

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Successful Content Marketing Starts With Details

Details may at times seem trivial, but in the end, they’re essential to successful content marketing. Without details, your message is generic, and your content doesn’t work as a cohesive part of your overall brand objective. Details ensure that your content is customized to your audience’s needs and preferences, and that your team’s efforts work […]

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social media marketing
7 Easy Twitter Tips That Extend the Reach of Your Social Media Marketing

How to Successfully Use Twitter for Business Do you rarely touch the Twitter profile for your business? Or do you wish you knew how to use Twitter for business results? Twitter can be a powerful social media marketing tool when you use it to its fullest potential, so it’s important that you begin improving your […]

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How to Use LinkedIn for Business in Your Social Media Strategies

Target Deeper Relationships With LinkedIn for Business On the list of tactics driving traffic to your website, social media is number two, behind search engines. Out of all social media platforms, LinkedIn and Twitter are in a race to become the best websites salespeople use to drive leads. So if LinkedIn isn’t a focus of […]

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Social Media Trends … One Thing That’s Constant is Change

Where Do You Fit (Or Not?) With Your Social Media Strategies? How difficult is it to know what’s coming in terms of social media trends? Quite difficult, actually. Not only is this marketing tool constantly changing, but so is the way people interact with it and use it. New platforms are added constantly, and it’s […]

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Sequential Messaging Can Reach Your Target Audience

Add Targeted Online Content to Your Social Media Strategies for Maximum ROI Marketing is all about putting the right message in front of the right person. Usually reaching this goal involves creating a strategy that uses the right platforms at the right time. You may ask, “Hey SJC, why don’t we just use all platforms […]

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Message Creation: Are You Reaching Your Target Audience?

Tips for Engaging Social Media Strategies When thinking of message creation for your social media platforms, think about the culture and “voice” of your organization. Are you witty? Are you hip? Are you edgy? Most importantly, how are your social media strategies engaging your consumers? PR News gives us rules for engaging message creation, here […]

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Social Media Strategies Gone Wrong

5 Reasons Social Media Strategies Sometimes Just Don’t Work Let’s move past the obvious fact that social media strategies are tools your business uses to build an audience base and give them information about your product or services. Let’s move past the fact that it’s not going away and can’t be overlooked within your overall […]

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If Your Social Media Strategies Were Datable, Would You Make the Connection?

3 Characteristics of Effective Social Media Strategies Social media works like a charm if used correctly. Just like online dating sites, social media platforms tap into exactly what people are looking for. For businesses, if you have the right social media strategies in place as a part of your overall marketing plan, you are on […]

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