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Marketing Musings

Instagram Stories is a great way to infuse your marketing with relatability.
Reasons Why You Should Get Connected With LinkedIn for Businesses

Job hunters around the world rely on LinkedIn for networking in hopes of landing their next position, but businesses are utilizing it for something entirely different – drumming up more revenue. Building a LinkedIn for businesses requires more than creating a company page and offering the occasional update – getting the most out of it […]

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Image of the upper left corner of a spiral notebook with the words, "B2B Marketing." There is a graph and a pen next to the notebook.
B2B Marketing and LinkedIn: Harnessing the Power of Social

One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]

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Is the Missing Piece of Your Puzzle Content Marketing?

Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]

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Short, entertaining and informative content is the best path toward TikTok marketing success.
Tips for Winning Over Gen Z With TikTok Marketing

Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]

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From increased brand awareness to developing more leads, TikTok marketing efforts really pay off.
Can Your Business Benefit From TikTok Marketing?

There’s no doubt social media offers abundant opportunities for connecting with your target audience. TikTok marketing is a hot topic right now, but is it the right platform to market your business? TikTok gives you the opportunity to create short-form content (videos) that could potentially reach a large audience. With roughly 50 million daily users […]

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Partnering with a social media marketing expert can expand your brand’s image.
Social Media Marketing Trends for Better Engagement

The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]

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Social media marketing is constantly evolving and its important your strategy reflects that.
Increase Engagement With Your Social Media Marketing

Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]

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Digital marketing trends are pointing toward utilizing social media for improved engagement with your target audience.
Digital Marketing and TikTok: What Works in 2023?

With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]

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Your posting frequency with Instagram marketing may heavily influence how popular your posts are.
Have You Considered Posting Frequency When it Comes to Instagram Marketing?

Maybe you’ve been engaged in Instagram marketing for a while now. You may even have been one of the first companies to catch on to how big of a deal Instagram would be for connecting with audiences. But have you ever really gotten a good grip on what your posting frequency should be? For a […]

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Being more responsive in your social media can help you reach your customer acquisition goals.
The Role of Social Media Interaction in Customer Acquisition

Did you know 80% of customers expect a response to their queries on social media channels within 24 hours? And 40% of those expecting a response say they want their response within an hour. Are they asking too much? And you may wonder how you could have one or more people in charge of keeping […]

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