Like it or not, we’re living in a digital era and if you want to connect with your potential customers, you need to embrace digital marketing. Not only is it cost-effective, but it is a way to enhance customer engagement, improve the user experience and attract more quality leads.
One of the most valuable tools you have at your disposal is video marketing. It is estimated that by next year, 82% of online traffic will be video content.
For marketers, it is important to note that viewers retain 95% of what they see on video compared to just 10% when reading text. This means incorporating both visual and written content has staying power. It allows you to better inform consumers and give them the details they need to move closer to making a purchase.
Improve Social Engagement
Have you made any adjustments to your brand’s social media content? Simply posting now and then is not enough to engage your target audience. It’s also important to interact by responding to comments and messages. You can also more effectively reach consumers by creating engaging content, such as live streams or posting videos that give an insider’s view of your company.
The average users spend at least a couple of hours a day on their favorite social media platform. When you build a digital marketing plan, make sure you’re looking into where your target audience spends the bulk of their time and start creating content specifically for those platforms.
Get Graphic
Given how visually driven consumers are, don’t forget about the graphic design component. Did you know that roughly 94% of users will click away from a site with poor graphic design? When was the last time you updated your website? If it’s been a while, there is a good chance your outdated site is turning off potential customers.
All good digital marketing plans call for frequent audits of many elements, including website usability, functionality, speed and aesthetics.
Pay-Per-Click Works
The adage, “you have to spend money to make money” rings true with pay-per-click (PPC) advertising. With PPC, you’re bidding on keywords in an effort to have your ads rank higher in search results. The result of a successful PPC campaign is high-quality traffic visiting your site.
Another method that has proven to be valuable is retargeting, where users’ cookies are targeted so people who have visited your site previously will see your ads. These leads are 70% more likely to convert, so it is worthy of being part of your overall digital marketing strategy.
At SJC Marketing, we’re here to help with all of your digital marketing needs. Let us build a strategy and content for you so you can focus on your core duties with your brand. Contact us and learn more about our process.