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Maybe you’ve been engaged in Instagram marketing for a while now. You may even have been one of the first companies to catch on to how big of a deal Instagram would be for connecting with audiences. But have you ever really gotten a good grip on what your posting frequency should be? For a […]
Read More… from Have You Considered Posting Frequency When it Comes to Instagram Marketing?
Did you know 80% of customers expect a response to their queries on social media channels within 24 hours? And 40% of those expecting a response say they want their response within an hour. Are they asking too much? And you may wonder how you could have one or more people in charge of keeping […]
Read More… from The Role of Social Media Interaction in Customer Acquisition
Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other […]
Read More… from Social Media Marketing Tips: Personalization Drives Lasting Relationships
You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]
Read More… from Have You Implemented User-generated Content Into Your Marketing Strategy?
It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]
Read More… from Do You Have a Social Media Marketing Strategy?
Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]
Read More… from Should Your Social Media Marketing Strategy Include TikTok?
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy
You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]
Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]
Read More… from A Marketing Strategy for Engaging More Customers
Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]
Read More… from Social Media Marketing for Social Proof Strategies