Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase.
That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other valuable benefits as well.
Key Benefits of Social Media Marketing
Almost everyone is on social media. While there will always be holdouts, even those who are not actively posting on social media are usually spending time on at least one of the social media platforms currently in use by roughly 4.7 billion people. Organizations know these sites are valuable resources and the following are some of the top reasons why they utilize social media:
- Increase organic traffic
- Improve brand loyalty
- Create trust in consumers
- Boost brand awareness
- Cost-effective marketing
- Consumer education
- Customer engagement
These are just a handful of reasons brands build content for social media, but in order for it to be effective, there must be data gathered about the target audience before impactful content can be sculpted.
Making It Personal
How important is personalizing your content? Ask companies with highly personalized marketing content that have exceeded their revenue goals if it works for them and they’ll tell you it is a strategy that pays off big.
The reason it is so successful is that consumers are looking for brands they can trust and the fast path to developing trust with customers is to speak to them in a way that shows you’re empathetic and that you have answers to their questions and resolution for their problems. A study by Accenture, “Making it Personal,” illustrates the importance of personalization: 91% of respondents said they would be more likely to make a purchase from a brand that sought to understand their behaviors and offer personalized options to them.
As you strive to build relationships with a larger audience and develop trust that turns into long-term business, consider partnering with SJC Marketing. We can help you personalize your social media marketing content and drive revenue. Contact us and learn more about our services.