Marketing Musings
What We Write
Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]
Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]
Read More… from Tips for Winning Over Gen Z With TikTok Marketing
There’s no doubt social media offers abundant opportunities for connecting with your target audience. TikTok marketing is a hot topic right now, but is it the right platform to market your business? TikTok gives you the opportunity to create short-form content (videos) that could potentially reach a large audience. With roughly 50 million daily users […]
Read More… from Can Your Business Benefit From TikTok Marketing?
Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]
Read More… from 6 Stats You Need Before You Plan Your Video Marketing Strategy
If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]
Read More… from Should You Prioritize Video in Your B2B Marketing Strategy?
What if you found out that one in six people was unable to access your social media content? You’d probably make it a priority to fix that problem. According to the World Health Organization, that’s how many people are living with a disability. Making sure your social media content is available to everyone is important […]
Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other […]
Read More… from Social Media Marketing Tips: Personalization Drives Lasting Relationships
TikTok, the platform where young people show off their crazy dance moves or the latest trendy challenge, is just a place for teens to share their fun right? Maybe during the first year following the launch of the app, but that sentiment no longer holds true. It has become an important focus of B2B marketing. […]
Read More… from Could TikTok Play a Valuable Role in Your B2B Marketing Strategy?
You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]
Read More… from Have You Implemented User-generated Content Into Your Marketing Strategy?
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy