Lead Forensics

Marketing Musings

Instagram Reels is a 15- to 30-second video option that is perfect for how-to or product unboxing videos.
What Role Should Instagram Reels Play in Your Marketing Strategy?

Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]

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Build your social media marketing strategy around developing trust with your target audience.
Making Connections With Your Social Media Marketing

You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]

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Why Do So Many Companies Use Social Media as a Part of Their Marketing?

Are you on the fence about devoting more time to social media marketing? It’s important to devote energy to the things that offer a return on your investment. If you haven’t looked into the benefits for a business to be active on social media, check out what other companies have gained with marketing through social […]

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TikTok seems perfect for B2C, but B2B marketers can also get a lot out of the platform.
Why TikTok Might Be Perfect for B2B Marketing

Nobody ever said that either of the Bs in B2B marketing stood for “boring.” And yet, that’s often the approach taken to promoting businesses. In order to be taken seriously, you think you need to be all business, all the time. If this has been your approach, it’s time to shake things up and have […]

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Your social media marketing strategy is a critical part of developing the ways customers interact with your brand.
What Role Does Social Media Play in Your Marketing?

You may be using social media marketing to announce events, share articles or present new products, but is there something more you should be doing? There are some pretty great strategic ways to use social media as a part of your more comprehensive marketing plan. Here are three you should consider: Social Media Marketing as […]

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Social media marketing is incorporating more social commerce as online shopping and social media collide.
5 Trends in Social Media Marketing You Don’t Want to Miss

One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]

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Looking for some new B2B marketing ideas? Try these trends expected to dominate in 2022.
Four B2B Marketing Trends That Will Get You on the Right Track in 2022

If you’re sitting there rubbing your hands together in excitement, waiting for the moment you can get started on new B2B marketing ideas for 2022, this is the guide for you. After almost two years of pivoting, going digital and banning the use of the phrase, “new normal,” 2022 is set to be a thrilling […]

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Content marketing gives your brand a more interesting personality and helps you develop credibility.
Is Content Marketing Still Important For Your Company?

You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]

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An editorial calendar means never staring down a blank Word document, ever again.
It’s All About the Editorial Calendar for the Word of the Week

It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]

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