Marketing Musings

Social media marketing efforts improve when lines of communication are open.
Is Your Social Media Marketing Engaging Your Audience?

Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]

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Be part of the conversation and see your social media engagement improve.
Social Media Engagement Tactics That Trigger Your Audience to React

Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]

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One of the best social media marketing strategies is an employee advocacy program.
Rethinking Your Social Media Marketing Strategy

It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]

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Your social media marketing strategy demands a laser sharp focus on your target audience for posts.
5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark

Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]

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Four Ways to Use Facebook Marketing to Build Engagement

Likes on Facebook Aren’t Enough to Drive Facebook Marketing ROI It turns out that likes on your Facebook company page may not do everything you think they will. Likes will make you feel pretty likeable (and you are, of course), but they’re simply not enough to build a Facebook marketing campaign that drives true ROI. […]

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social media strategies
Does Your Social Media Strategy Help You Engage Your Target Audience?

Personalized Marketing That Connects With Your Audience Personalized marketing is one of the big trends of 2018, and one of the best opportunities for demonstrating your personal connection is through your social media strategies. Personalization provides a host of benefits, including better customer loyalty, increased conversions and ideally, it will create a buzz around your […]

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Instagram campaign
Launch an Instagram Campaign With User-Generated Content

Give Your Marketing Strategy a Fun, Interactive Boost What’s more effective, asking your target audience to buy your product or letting your customer advocates tell your target audience to buy your product? The answer is easy, but you may wonder how you can get your customer advocates talking proactively about your brand. Enter the user-generated […]

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social media analytics
Are You Utilizing Social Media Analytics to Reach Your Target Audience?

How to Get Started With Analytics For Your Facebook Marketing You may have heard that there’s a lot to be gained by using social media analytics to shape your content topics and posting strategy. If you’ve never used Facebook marketing, it can seem a bit daunting to get started. However, it just takes a few […]

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social media strategy
Do You Have a Social Media Strategy for Handling Complaints?

Build Your Brand’s Reputation by Responding Well to Criticism Opening up your company’s social media profile to find a scathing post about your service or product might send your heart racing, but with the right plan in place, your social media strategy won’t miss a beat. Here are some suggestions for keeping cool in a […]

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social media strategy
Social Media Strategies for a Message That is Consistent

How to Keep a Uniform Brand Message Across Every Channel If you’ve been prioritizing social media strategies, then you know that there’s a lot to keep a marketing team hopping. There are a number of different platforms, and trends are constantly changing. How can you develop a brand message that’s easily tailored to each of […]

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