Marketing Musings

What We Write

A person sits typing at a laptop with "AI" floating in white letters above the keyboard.

Where AI Can Streamline Your Marketing—and Where It Can’t

Are you looking for a way to cut some costs from your marketing budget? You may have wondered whether new AI tools like ChatGPT might be your best strategy for restructuring your content marketing. You’ve played with the technology a bit, and you’ve been impressed. Can AI do your marketing for you? The answer is […]

Social Media Strategy

Attract the attention of a wider audience by utilizing TikTok’s platform for your B2B marketing efforts.

Could TikTok Play a Valuable Role in Your B2B Marketing Strategy?

TikTok, the platform where young people show off their crazy dance moves or the latest trendy challenge, is just a place for teens to share their fun right? Maybe during the first year following the launch of the app, but that sentiment no longer holds true. It has become an important focus of B2B marketing. […]

Social Media Strategy

Turn followers into leads with social media marketing.

Be Influential With Your Social Media Marketing

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

Social media marketing efforts improve when lines of communication are open.

Is Your Social Media Marketing Engaging Your Audience?

Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]

Social Media Strategy

Be part of the conversation and see your social media engagement improve.

Social Media Engagement Tactics That Trigger Your Audience to React

Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]

Social Media Strategy

One of the best social media marketing strategies is an employee advocacy program.

Rethinking Your Social Media Marketing Strategy

It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]

Social Media Strategy

Your social media marketing strategy demands a laser sharp focus on your target audience for posts.

5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark

Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]

Social Media Strategy