Are you looking for a way to cut some costs from your marketing budget? You may have wondered whether new AI tools like ChatGPT might be your best strategy for restructuring your content marketing. You’ve played with the technology a bit, and you’ve been impressed.
Can AI do your marketing for you? The answer is yes and no. There are some benefits to using AI:
- When you are all dried up on topics, it’s a great way to do some brainstorming without having to call your whole team together to get some fresh ideas.
- If you’re new to search engine optimization (SEO), AI tools like ChatGPT can provide important examples of how to structure your blogs for improved rankings on search engines.
- When you’ve got an idea but not quite enough to create an entire infographic, blog post or video, using an AI tool can provide more angles to help you finish the content.
AI is a great addition to your marketing strategy. But there are also important reasons to make sure you have humans working on your marketing in specific areas:
There’s Plagiarism to Consider: Things haven’t settled out yet with regards to how information gets pulled and compiled from the Internet. While technology always tends to run a bit ahead of regulations, you can expect that people who have worked hard to write high-quality content aren’t going to be willing to step aside and let AI simply have it. Let someone else be the example here; you don’t want to get caught up in a problem over a shortcut to a blog post.
The Credibility Isn’t There: When you have an in-house expert write a blog, they are providing their insights and opinions based on years of experience. AI does not work to build trust and credibility this way, so one of the main reasons for executing a content marketing strategy in the first place (building trust and credibility) is immediately eliminated when you switch to AI.
Quality Can Be Spotty: Maybe you outsource your marketing and see AI as a way to cut some costs, and that’s completely understandable. But part of the reason you outsourced was to secure quality writing, and it’s not consistent with AI nor is it written with empathy or human feeling.
Google Knows: Google can identify an AI-produced piece of content, so those gains you were seeking through AI may not materialize. Google is beginning to devalue these items because it wants to prioritize expertise and trustworthiness, which as we’ve discussed, isn’t a part of AI-produced content marketing.
At SJC Marketing, we are a small business just like yours, and we are also exploring how AI tools can add efficiency and quality to our work. But just like you’ve probably seen in your field, there are places it offers benefits and others where it doesn’t. Contact us and let’s sit down to talk about where your business might benefit from some AI-fueled marketing and where one of our experienced team members is a better fit for what you need.