Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have to be strategic in your approach.
If you feel like your engagement on social media is slipping, there are some tactics you can use to freshen up your techniques and begin seeing more action on your preferred platforms. All social media marketing strategies must change as trends do, so take a look at some of these tips and start making changes today.
Looking to boost engagement with your visual content? Try Instagram’s Live function. You should consider producing regular Live posts as a series. When your followers know they can count on you going live at specific times on specific days, they’ll make a point to jump on and see what new information you have for them.
Facebook Ads
While the organic approach, can be a good way to see engagement on your account, don’t neglect Facebook Ads as a way to get more people liking, commenting and reposting your content. Be sure to set up your campaign so you can test the variables and find what produces the strongest results for your brand. Having more visibility into how an ad performs will inform your decisions moving forward, including scaling your ad budget.
Social media marketing should be personalized, especially your messages on LinkedIn. But don’t just stick to text as your medium – utilize LinkedIn’s tools for sending an audio “voicemail” or capture and send a video message. These “selfie-style” videos hit the personalization target and provide a more engaging experience for users.
Social media marketing changes rapidly. Knowing how to create the right type of content and using the right channels is a huge challenge for most people, which is why it makes sense to partner with someone that can help you develop a strong social media strategy.
At SJC Marketing, we know how important it is to understand the wants and needs of your target audience and how to build content that provides a solution. Contact us and learn about our approach to generating more engagement for our clients.