Marketing Musings
What We Write
While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]
Read More… from Overcoming Low Engagement Trends With Better Social Media Marketing
Even if you don’t use TikTok or Instagram to enjoy short-form video, it’s likely that you’ve noticed that short-form videos are becoming a dominant media format. But you can also see why; punchy and often fun, these videos convey complex ideas in a quick hit. Should you be focusing on them in your video marketing […]
Read More… from Should You Focus on Short-Form Video for Your Video Marketing Strategy?
Juggling different social media platforms to find what works best for your business can be challenging. But for those focused on conveying a message through imagery, Instagram marketing is key for your marketing strategy. Instagram has more than two billion monthly users, which is reason enough for some companies to invest there. And even if […]
Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]
Read More… from Increase Engagement With Your Social Media Marketing
With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]
Read More… from Digital Marketing and TikTok: What Works in 2023?
TikTok, the platform where young people show off their crazy dance moves or the latest trendy challenge, is just a place for teens to share their fun right? Maybe during the first year following the launch of the app, but that sentiment no longer holds true. It has become an important focus of B2B marketing. […]
Read More… from Could TikTok Play a Valuable Role in Your B2B Marketing Strategy?
Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]
Read More… from Are You Lagging Behind With Video Marketing?
Are trends constantly changing? Yes, and we all know how quickly things can shift and how hard it can be to keep up with new trends. Yet there is a net gain in staying on top of the social media marketing trends that bring value. It could be in terms of more engagement with customers […]
With 2022 quickly nearing the end, it’s time to look forward to 2023 and the potential social media marketing trends that could impact organizations that want to up their engagement with consumers. Clearly, social media giants like Facebook and Instagram, also owned by Facebook, will continue to be players in social media marketing strategies across […]
Read More… from Social Media Marketing for 2023: Trends to Watch
It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]
Read More… from Do You Have a Social Media Marketing Strategy?