Marketing Musings

Use video in your social media marketing and see why others are talking up its value.
Let’s Talk About Your Social Media Marketing and Instagram Reels

Each social media platform has its unique qualities but they’re all competing for your attention. Instagram, long known as the premier channel for sharing photos, announced last year that it was making a move toward video sharing. That means it’s lining up to compete with TikTok and any other platform that utilizes videos. We all […]

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Boost your Instagram marketing output with highly effective images.
Instagram Marketing Tips to Get More Eyes On Your Brand

Social media is hyped as a great way to connect with your target audience, but have you ever found meeting your engagement goals on Instagram to be a little more elusive than you’d hoped? Check out these Instagram marketing tips and start making some headway. The Visual Medium The main thing you have to keep […]

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Live video is a great way to reach your target audience with helpful tips and behind-the-scenes fun.
3 Ways to Connect With Your Target Audience With Live Video

Live video offers a great way to connect with your target audience. And if you’re engaging enough and pose the right questions, you might even help members of your target audience start connecting with one another. Then you’ve built a community, the gold standard for effective social media marketing. What in the world would I […]

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TikTok seems perfect for B2C, but B2B marketers can also get a lot out of the platform.
Why TikTok Might Be Perfect for B2B Marketing

Nobody ever said that either of the Bs in B2B marketing stood for “boring.” And yet, that’s often the approach taken to promoting businesses. In order to be taken seriously, you think you need to be all business, all the time. If this has been your approach, it’s time to shake things up and have […]

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Predictions about social media marketing don’t always ring true.
Did Social Media Predictions for 2021 Hold Up to the Hype?

Have you ever jumped on a social media marketing trend that was projected to be the “next big thing” that would land you more leads and get your brand out in front of the competition? While it’s good to keep your ear to the ground on such topics, some trends and predictions don’t live up […]

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Social media marketing is incorporating more social commerce as online shopping and social media collide.
5 Trends in Social Media Marketing You Don’t Want to Miss

One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]

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Looking for some new B2B marketing ideas? Try these trends expected to dominate in 2022.
Four B2B Marketing Trends That Will Get You on the Right Track in 2022

If you’re sitting there rubbing your hands together in excitement, waiting for the moment you can get started on new B2B marketing ideas for 2022, this is the guide for you. After almost two years of pivoting, going digital and banning the use of the phrase, “new normal,” 2022 is set to be a thrilling […]

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The popularity of TikTok is leading the trend of creating shorter videos for social media.
Creating Videos for Social Media: Trends and Tips for Shorter Clips

The popularity of TikTok is influencing new trends in video, specifically driving companies in creating videos for social media that are super short. Does that mean you should stop putting effort into longer videos? Not necessarily. Here are a few ways that social media is handling the new trend and why you may want to […]

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Video marketing on social media is the most common way consumers are discovering brands.
What Brands Using Video Marketing Don’t Want You to Know

Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]

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From Snapchat to YouTube, choosing the right channels for your brand are key in social media marketing.
Social Media Marketing Trends for 2022

With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]

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