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Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily. It does mean you need to evaluate if TikTok is helping you […]
Read More… from Should TikTok Marketing Still Be a Part of Your Strategy?
There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]
Read More… from Video Marketing Is Focused on Short-Form Video in 2024
Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]
The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]
It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]
Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]
Read More… from Your 2024 Marketing Strategy: Social Media Trends
The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]
Read More… from Social Media Marketing Trends for Better Engagement
While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]
Read More… from Overcoming Low Engagement Trends With Better Social Media Marketing
Even if you don’t use TikTok or Instagram to enjoy short-form video, it’s likely that you’ve noticed that short-form videos are becoming a dominant media format. But you can also see why; punchy and often fun, these videos convey complex ideas in a quick hit. Should you be focusing on them in your video marketing […]
Read More… from Should You Focus on Short-Form Video for Your Video Marketing Strategy?
Juggling different social media platforms to find what works best for your business can be challenging. But for those focused on conveying a message through imagery, Instagram marketing is key for your marketing strategy. Instagram has more than two billion monthly users, which is reason enough for some companies to invest there. And even if […]