Marketing Musings

Your social media marketing strategy demands a laser sharp focus on your target audience for posts.
5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark

Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]

Read More…

Confused about how to refrain from being viewed as spam on social media? Let SJC help you.
Automation Makes the List for Top Social Media Trends for 2019

A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]

Read More…

A marketing strategy based around powerful tools and new technologies can create opportunities.
Social Media Trends for 2019

Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]

Read More…

Flashback Friday, October 26, 2018
Flashback Friday: Cue the John Williams!

Don’t you just love it when you bank the shot? It’s impossible to predict the future correctly all the time, but it’s fun to celebrate when you see a trend coming and you’re right on target. This is the first installment of a new series called Flashback Friday where a prediction SJC made in the […]

Read More…

Feel free to speak your mind, but social media trends reveal that most people prefer to play it safe.
Surprisingly, Silence Often Trumps Other Social Media Trends

Reaching Your Target Market Through Cautious Messaging One of the great ways to differentiate your brand is to post something distinctive on social media. Whether it’s just the right note of humor or a unique insight into a current event, these types of posts can stir up public support and create new loyalty to your […]

Read More…

Lil' Susie's Round-Up
Lil’ Susie’s Round-Up: What’s New in Digital Marketing?

New trends appear frequently in the marketing world. Whether these are fads that will quickly fade, or ones that are here to stay, it is important to pay attention to these changes because it can directly affect your business. Going live on Facebook and Instagram is one of those trends that has become very popular […]

Read More…

Find out how to get the most out of your content marketing on each social media platform.
Does Your Content Marketing Strategy Include Promoting Your Blog on Multiple Platforms?

Cross-Promotion Is Key for Increasing Engagement With Your Content Creating an effective strategy for content marketing requires more than simply reposting your blog on each social media platform with a hashtag. Savvy cross-promotion considers the specifics of each site and the preferences of its users. In this guide, you’ll learn some ways you can get […]

Read More…

social media trends
Three Social Media Trends to Watch in 2018

Are These Trends a Part of Your Marketing Strategy This Year? As we ease into the end of the first quarter of 2018, how have you approached social media differently than you did this time last year? Are you utilizing Facebook Live? Are you boosting engagement through your Instagram account? Here are some of the […]

Read More…

Instagram story highlights
How to Promote Your Business Using Instagram Story Highlights

Use the Latest Instagram Marketing Feature to Highlight Your Story If in the last year, you were excited to learn how to utilize Instagram stories to connect with your target audience on social media, then there’s even more fun ahead for you. Learning how to promote your business using Instagram is never a complete process, […]

Read More…

social media trends
Social Media Trends to Watch in 2018

Reaching Your Target Market Through Fast-Paced Changes in Social Media Keeping pace with social media trends requires a strategic approach, as well as a keen eye for spotting value versus a fad. In 2018, you’ll continue to see changes rolling through platforms that will make you question the direction of your social media marketing, but […]

Read More…