Marketing Musings

From Snapchat to YouTube, choosing the right channels for your brand are key in social media marketing.
Social Media Marketing Trends for 2022

With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]

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Instagram marketing isn’t just for highly-visual brands anymore. Jump in for some fun ways to showcase your brand.
4 Steps to Improve Your Instagram Marketing Strategy

Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]

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Your social media marketing strategy demands a laser sharp focus on your target audience for posts.
5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark

Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]

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Confused about how to refrain from being viewed as spam on social media? Let SJC help you.
Automation Makes the List for Top Social Media Trends for 2019

A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]

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If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

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A marketing strategy based around powerful tools and new technologies can create opportunities.
Social Media Trends for 2019

Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]

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Flashback Friday, October 26, 2018
Flashback Friday: Cue the John Williams!

Don’t you just love it when you bank the shot? It’s impossible to predict the future correctly all the time, but it’s fun to celebrate when you see a trend coming and you’re right on target. This is the first installment of a new series called Flashback Friday where a prediction SJC made in the […]

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Feel free to speak your mind, but social media trends reveal that most people prefer to play it safe.
Surprisingly, Silence Often Trumps Other Social Media Trends

Reaching Your Target Market Through Cautious Messaging One of the great ways to differentiate your brand is to post something distinctive on social media. Whether it’s just the right note of humor or a unique insight into a current event, these types of posts can stir up public support and create new loyalty to your […]

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Lil' Susie's Round-Up
Lil’ Susie’s Round-Up: What’s New in Digital Marketing?

New trends appear frequently in the marketing world. Whether these are fads that will quickly fade, or ones that are here to stay, it is important to pay attention to these changes because it can directly affect your business. Going live on Facebook and Instagram is one of those trends that has become very popular […]

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Find out how to get the most out of your content marketing on each social media platform.
Does Your Content Marketing Strategy Include Promoting Your Blog on Multiple Platforms?

Cross-Promotion Is Key for Increasing Engagement With Your Content Creating an effective strategy for content marketing requires more than simply reposting your blog on each social media platform with a hashtag. Savvy cross-promotion considers the specifics of each site and the preferences of its users. In this guide, you’ll learn some ways you can get […]

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