Marketing Musings

Feel free to speak your mind, but social media trends reveal that most people prefer to play it safe.
Surprisingly, Silence Often Trumps Other Social Media Trends

Reaching Your Target Market Through Cautious Messaging One of the great ways to differentiate your brand is to post something distinctive on social media. Whether it’s just the right note of humor or a unique insight into a current event, these types of posts can stir up public support and create new loyalty to your […]

Read More… from Surprisingly, Silence Often Trumps Other Social Media Trends

Lil' Susie's Round-Up
Lil’ Susie’s Round-Up: What’s New in Digital Marketing?

New trends appear frequently in the marketing world. Whether these are fads that will quickly fade, or ones that are here to stay, it is important to pay attention to these changes because it can directly affect your business. Going live on Facebook and Instagram is one of those trends that has become very popular […]

Read More… from Lil’ Susie’s Round-Up: What’s New in Digital Marketing?

Find out how to get the most out of your content marketing on each social media platform.
Does Your Content Marketing Strategy Include Promoting Your Blog on Multiple Platforms?

Cross-Promotion Is Key for Increasing Engagement With Your Content Creating an effective strategy for content marketing requires more than simply reposting your blog on each social media platform with a hashtag. Savvy cross-promotion considers the specifics of each site and the preferences of its users. In this guide, you’ll learn some ways you can get […]

Read More… from Does Your Content Marketing Strategy Include Promoting Your Blog on Multiple Platforms?

social media trends
Three Social Media Trends to Watch in 2018

Are These Trends a Part of Your Marketing Strategy This Year? As we ease into the end of the first quarter of 2018, how have you approached social media differently than you did this time last year? Are you utilizing Facebook Live? Are you boosting engagement through your Instagram account? Here are some of the […]

Read More… from Three Social Media Trends to Watch in 2018

Instagram story highlights
How to Promote Your Business Using Instagram Story Highlights

Use the Latest Instagram Marketing Feature to Highlight Your Story If in the last year, you were excited to learn how to utilize Instagram stories to connect with your target audience on social media, then there’s even more fun ahead for you. Learning how to promote your business using Instagram is never a complete process, […]

Read More… from How to Promote Your Business Using Instagram Story Highlights

Instagram marketing strategy
Boost Your Instagram Marketing Strategy With Instagram Stories

Use Instagram Stories to Increase Brand Engagement If you haven’t engaged your audience with Instagram Stories because you assumed it was a trend that would quickly fade, it’s time to embrace it. Your Instagram marketing strategy will see better results if you integrate this important tool into the mix. You will increase brand engagement and […]

Read More… from Boost Your Instagram Marketing Strategy With Instagram Stories

social media trends
Social Media Trends to Watch in 2018

Reaching Your Target Market Through Fast-Paced Changes in Social Media Keeping pace with social media trends requires a strategic approach, as well as a keen eye for spotting value versus a fad. In 2018, you’ll continue to see changes rolling through platforms that will make you question the direction of your social media marketing, but […]

Read More… from Social Media Trends to Watch in 2018

social media trends
What 2017 Social Media Trends Mean for Your Marketing Strategy

Adjust Your Marketing Strategy to Keep Reaching Your Target Market As we have moved past the first half of 2017, it’s becoming clearer which social media trends will define the year. Some of these trends will require an adjustment to your marketing strategy if you want to continue reaching your target market. Marketing Land recently […]

Read More… from What 2017 Social Media Trends Mean for Your Marketing Strategy

social media trends
New Year-New Brand Strategy?

Social Media Trends to Boost Your Brand Engagement Gaining a strategic advantage can propel your brand over its competition. You can gain that advantage by closely monitoring social media trends and where your target audience is spending their time. As you update your brand strategy for the new year, take a look at the following […]

Read More… from New Year-New Brand Strategy?

Social Media Trends: To Jump on the Bandwagon or Wait for Time to Tell?

Social media trends are popping up by the second. Some, like Facebook and hashtags, become a household name, while others are gone before the world even knows they existed. Because of the sheer number and volatility of social media trends, it’s physically impossible for you to act on every single one of them. But, a […]

Read More… from Social Media Trends: To Jump on the Bandwagon or Wait for Time to Tell?