Marketing Musings
What We Write
One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]
Read More… from 5 Trends in Social Media Marketing You Don’t Want to Miss
If you’re sitting there rubbing your hands together in excitement, waiting for the moment you can get started on new B2B marketing ideas for 2022, this is the guide for you. After almost two years of pivoting, going digital and banning the use of the phrase, “new normal,” 2022 is set to be a thrilling […]
Read More… from Four B2B Marketing Trends That Will Get You on the Right Track in 2022
The popularity of TikTok is influencing new trends in video, specifically driving companies in creating videos for social media that are super short. Does that mean you should stop putting effort into longer videos? Not necessarily. Here are a few ways that social media is handling the new trend and why you may want to […]
Read More… from Creating Videos for Social Media: Trends and Tips for Shorter Clips
Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]
Read More… from What Brands Using Video Marketing Don’t Want You to Know
With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]
Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]
Read More… from 4 Steps to Improve Your Instagram Marketing Strategy
Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]
Read More… from 5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark
A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]
Read More… from Automation Makes the List for Top Social Media Trends for 2019
Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]
Read More… from Customer Engagement Numbers Grow With Live Content
Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]