Marketing Musings

Why Digital Tools Heighten Customer Service Expectations and How to Respond

  What customer service expectations do brands need to meet with digital media? When you establish a digital channel for your brand, it needs to be done with a strategy in mind. Consumers expect a certain level of customer service to accompany digital channels, so you need to know how you’re going to meet those […]

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Trending Thursday
Trending Thursday Looks at the Future of Social Media: Will we Still be “Real” in 2026?

I recently sat down with a copy of Chief Content Officer, a really interesting collection of content creation tools and articles. One of the articles that caught my eye was “A Day in the Life of a Social Media Marketer (2026 Edition). That got me thinking, what will social media look like in 10 years […]

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Doing More With Less: Monday Morning Coffee With Blue Seven

If you’re looking for a stellar marketing strategy that fits your small business’ tight budget, just observe Blue Seven as you sip your Monday morning coffee. The locally-owned Oklahoma City shop is the perfect example of doing less with more. Blue Seven maintains an extremely simple website and makes their home and gift shop’s social […]

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social media trends
Social Media Trends That Can Help Small Businesses Expand Their Reach

Small Business Tips for Social Media Marketing That Keeps You Running With the Big Guys Small business owners like you often feel the need to wait until they are bigger to pour a lot of energy into following social media trends. After all, social media is more for big companies with a large audience, right? […]

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social media trends
3 Unexpected Ways Social Media Trends Provide Direction to Your Marketing Plan

Information About Your Target Audience Is Important to Your Marketing Plan Do you regularly catch up on the latest social media trends? It may seem like a task only the super savvy social media people do, but it can actually be very insightful for business owners. Amidst the social media trends discussions about the newest […]

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Influencers: The Fuel Behind Successful Social Media Marketing

Have you Heard About This Social Media Trend? What is it about these popular people that have such an impact on what others are interested in? It may seem like a trivial question, but these influencers represent a social media trend that is helping brands get a strong foothold on their target audience. Popular people […]

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Trending Thursday
Trending Thursday: Pinning Down Pinterest as an Emerging Marketing Focus of Social Media Trends

Pinterest is Gaining Traction as a Major Marketing Opportunity for Businesses What started as a shiny new place to pin creative, crafty ideas is quickly becoming a major marketing opportunity for businesses. Pinterest is a great platform for businesses that focus on social media trends, particularly if they are marketing a product or service that […]

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social media trends
Social Media Trends to Watch in 2016

Utilizing the Top B2B Social Media Platforms As we enter a New Year it is time to evaluate your social media strategy and look at what platforms are the right fit for your business. Perhaps you’ve heard that you can push your B2B social media content most effectively on LinkedIn – however, are you really […]

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social media trends
Social Media Trends That Emerged in 2015

The Best Social Media Strategies in Marketing Last Year It’s time to kick off another year of using social media trends to strategically market your business in 2016. If you’re a progressive marketer, it’s important to stay on top of new ideas that are moving products and services in exciting ways that promote growth. However, […]

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Trending Thursday
Trending Thursday: It’s All About the Red Cup

How Starbucks Responded to the Controversy of the Red Cup: The Impact of Social Media Trends Have you ever heard the saying “I’m seeing red” to describe how angry someone is? It’s never been so literal as it was earlier this month when a firestorm started online regarding Starbucks’ unveiling of their “Holiday Cups.” Social […]

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