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Including Reels in your Instagram marketing may help you increase engagement with audiences.
Why You Should Include Reels in Your Instagram Marketing Strategy

You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]

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There’s room for TikTok in your content marketing strategy, and it’s probably already affecting your content.
How TikTok is Shaping Your Content Marketing Strategy

TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]

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Instagram Reels is a 15- to 30-second video option that is perfect for how-to or product unboxing videos.
What Role Should Instagram Reels Play in Your Marketing Strategy?

Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]

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The latest B2B marketing tool you could be using? It’s TikTok. Use it to showcase new products or a quick how-to.
Does Your B2B Marketing Need TikTok?

You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]

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Using short-form video in your marketing strategy will give your brand more exposure.
A Marketing Strategy for Engaging More Customers

Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]

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TikTok marketing is taking off because of its fun and quick ad styles that audiences love.
5 Stats You Should Know About TikTok Marketing

If you’ve been thinking TikTok is just for teenagers, you might want to take another look. That’s because among all the makeover transformations, new dance moves and pet tricks, TikTok marketing is taking off. And you don’t want to miss out on the value it holds for your marketing. Here are five statistics you’ll want […]

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Use video in your social media marketing and see why others are talking up its value.
Let’s Talk About Your Social Media Marketing and Instagram Reels

Each social media platform has its unique qualities but they’re all competing for your attention. Instagram, long known as the premier channel for sharing photos, announced last year that it was making a move toward video sharing. That means it’s lining up to compete with TikTok and any other platform that utilizes videos. We all […]

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Boost your Instagram marketing output with highly effective images.
Instagram Marketing Tips to Get More Eyes On Your Brand

Social media is hyped as a great way to connect with your target audience, but have you ever found meeting your engagement goals on Instagram to be a little more elusive than you’d hoped? Check out these Instagram marketing tips and start making some headway. The Visual Medium The main thing you have to keep […]

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Live video is a great way to reach your target audience with helpful tips and behind-the-scenes fun.
3 Ways to Connect With Your Target Audience With Live Video

Live video offers a great way to connect with your target audience. And if you’re engaging enough and pose the right questions, you might even help members of your target audience start connecting with one another. Then you’ve built a community, the gold standard for effective social media marketing. What in the world would I […]

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TikTok seems perfect for B2C, but B2B marketers can also get a lot out of the platform.
Why TikTok Might Be Perfect for B2B Marketing

Nobody ever said that either of the Bs in B2B marketing stood for “boring.” And yet, that’s often the approach taken to promoting businesses. In order to be taken seriously, you think you need to be all business, all the time. If this has been your approach, it’s time to shake things up and have […]

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