It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for?
Developing content that speaks to your target audience and putting it on the channels where they spend the most time is key to increasing brand awareness. Social media marketing can also be a strong tool for generating more leads as you enhance customer service and create a wider community of like-minded people who become loyal to the brand.
A Mass Audience
With 4.59 billion social media users out there, you can guarantee that your target audience, no matter how niche, is using social media. Roughly 2.9 billion people have a Facebook account and 2.5 billion are watching videos via their YouTube account. TikTok, which is a relative newcomer to social media, already has a billion users.
What’s interesting is that the audience is spread fairly evenly within age ranges. For example, Pew Research found in its study that 84% of adults aged 18 to 29 are active on social media; as well as 81% of 20- to 49-year-olds and 73% of users aged 50-64. Seniors 65 and older are the least likely to be on social media, but there are still 45% of them logging in regularly.
Regardless of how specific the age of your target audience is, you’re likely to reach them through your social media marketing.
Steps to Success
The best results in a social media marketing campaign come from a series of steps that begin with laying out goals and defining objectives. You’ve probably heard that people who write down their goals are 30% more successful in reaching them than people who don’t, and the same is true with planning out your social media content and delivery.
You may already have a good idea of who your audience is, what they need and how you can serve them, but take a deeper dive and find out where they are most likely to engage with your brand. Does your market appeal more to an Instagram audience, or will you get more traction out of Twitter? Taking a multi-channel approach is usually the best option, focusing on those few platforms where your target audience lurks.
Developing a social media marketing strategy takes time and research. Let SJC Marketing assist you with improving your engagement levels. We can help you nail down all the particulars about your audience and develop content that speaks to them and entices them into engaging with your brand. Contact us and let’s talk more about what you can expect when partnering with us.