Lead Forensics

Digital Marketing and TikTok: What Works in 2023?


Digital marketing trends are pointing toward utilizing social media for improved engagement with your target audience.

With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand?

The following are some top reasons companies small and large are invested in digital marketing via TikTok:

  • Broad reach for their target market
  • Boosting brand identity
  • The ability to utilize user-generated content
  • Educating their target audience
  • Reach goals of increasing website clicks
  • To gain more leads and grow conversions

There are many channels at your disposal for digital marketing content, but if you’re looking to make a splash with video that will speak to your audience, consider investing in creating content for TikTok.

According to TikTok’s “What’s Next 2023 Trend Report,” research and behaviors seen on the platform have prompted a prediction for trends, including “community-built ideals,” “making space for joy” and “actionable entertainment.”

“People use TikTok to start conversations in their community and find unique answers to satisfy their every curiosity,” the report says. “And it’s not just about learning and aspiration. It’s about individuals from around the world coming together to build a likeminded community built on shared ideals and interests, and the inspiration that comes from them.”

Successful businesses invest in the community, so this is something that can be part of your digital marketing strategy moving forward.

Regarding spreading joy, the report says the following: “TikTok fosters endless opportunities to spread joy, and among TikTok users who took an action off-platform as a result of TikTok, 90% said the platform makes them happy and never gets boring.”

This is a reminder that digital marketing is about more than just pushing products and services, it can also be about giving something of yourself as a company that follows your company culture yet brings joy to your target audience.
“The most effective messages on TikTok are uplifting, funny and personalized or entertaining their audiences. Brands can build on this entertainment value by using editing techniques like syncing sounds to transitions or adding text overlays – which are effective at keeping viewers’ attention.”

 Some of the best content companies create is designed simply to entertain their target market. You can educate an audience and still be entertaining. You can build much better content by knowing your audience and what they find entertaining, which gives you the tools you need to fully personalize your message.

Need help building content that matters? Count on SJC Marketing to assist. Whether it’s TikTok or any other social media channel, we can help you build a strategy and content that turns heads. Contact us today and let’s talk about improving your engagement.

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