Lead Forensics

Video Marketing Is Focused on Short-Form Video in 2024

Close-up of a video camera that shows on its screen a video being taken of someone working on a laptop.

There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory.

Research shows that 85% of viewers prefer a video to be 15 seconds or less. A variety of industries have taken note, as revenues for ads related to short-form videos surpassed the $10 billion mark.

How Do You Do It?

Brevity isn’t easy.

Among the challenges is creating a script and developing visual ideas that will translate to viewers in a short clip. There is also the infrastructure hurdle to consider – not everyone is equipped with the audio-visual equipment necessary to produce captivating, quality content.

User-generated content has become an authentic, essential and influential factor in video marketing. This can simplify the process, as content from actual users doesn’t need to be a corporate-level production. Rather, viewers see users as peers and trust their content, regardless of video quality.

Top Reasons Short-Form Video Marketing Works

Whether you are producing Instagram, Facebook, TikTok or YouTube videos, short-form video marketing is garnering great results. The following are some of the reasons why:

  • More Shares
    Short-form video is not only easy to consume but is more likely to be shared.
  • Improved Engagement Numbers
    If your content is on point, your engagement will improve. This is especially true with videos that are 15 seconds or less.
  • Fast and Efficient
    Looking to save money on your video marketing? Short videos are incredibly cost-effective. They can be created on a budget that doesn’t break the bank.

Video has always been a great resource for consumers to learn more about products, and for years this type of content was always in long form. But almost 73% of consumers today say they prefer to get information about products and services in the shorter form.

If you’re interested in getting in on the short-form video excitement, contact us at SJC Marketing. We’ll work with you to produce video marketing content that gets the attention of your audiences.

Previous Next
Test Caption
Test Description goes like this