There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory.
Research shows that 85% of viewers prefer a video to be 15 seconds or less. A variety of industries have taken note, as revenues for ads related to short-form videos surpassed the $10 billion mark.
How Do You Do It?
Brevity isn’t easy.
Among the challenges is creating a script and developing visual ideas that will translate to viewers in a short clip. There is also the infrastructure hurdle to consider – not everyone is equipped with the audio-visual equipment necessary to produce captivating, quality content.
User-generated content has become an authentic, essential and influential factor in video marketing. This can simplify the process, as content from actual users doesn’t need to be a corporate-level production. Rather, viewers see users as peers and trust their content, regardless of video quality.
Top Reasons Short-Form Video Marketing Works
Whether you are producing Instagram, Facebook, TikTok or YouTube videos, short-form video marketing is garnering great results. The following are some of the reasons why:
- More Shares
Short-form video is not only easy to consume but is more likely to be shared. - Improved Engagement Numbers
If your content is on point, your engagement will improve. This is especially true with videos that are 15 seconds or less. - Fast and Efficient
Looking to save money on your video marketing? Short videos are incredibly cost-effective. They can be created on a budget that doesn’t break the bank.
Video has always been a great resource for consumers to learn more about products, and for years this type of content was always in long form. But almost 73% of consumers today say they prefer to get information about products and services in the shorter form.
If you’re interested in getting in on the short-form video excitement, contact us at SJC Marketing. We’ll work with you to produce video marketing content that gets the attention of your audiences.