Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you getting the most out of your efforts?
When executed correctly, video content is 50 times more likely to drive an increase in organic search results when compared to using text alone. The following are some of the most convincing reasons video marketing professionals say are why they continue to utilize this powerful tool:
- Mobile Friendly
Consumers spend a large amount of time on their phones, taking in all types of video content. - Improved SEO
Looking for better search rankings? Search engines prioritize sites with video. - Long Reach
People love to share videos that provide value, extending your organic reach. - How To
Demonstrate exactly what your products can do with highly informative how-to videos. - Brand Awareness
Drive home your company culture and the personality of your brand through video. - Boost Conversions
Including a video on your landing page boosts conversion rates. - Increased Engagement
Images used with text make the content far more engaging, but nothing beats the powerful engagement tool of video content.
Knowing what works with your audience will allow for fact-based decisions that will help connect with your target audience. Video marketing relies on data you can track with your video output. For example, how long did the average person watch your video? What percentage of them completed the video? What was the bounce rate related to the video? All of this important data can be tracked with analytics tools, providing valuable feedback for your next strategy session.
Getting started with video marketing is as easy as outlining your goals and objectives, clearly defining and understanding your target audience and where they go to learn more about products and services.
Creating video that speaks to your audience is what we do at SJC Marketing. We take the time to get to know everything about your customers and potential customers and create content, from start to finish, that speaks directly to them. Contact us today and leave all your video marketing needs to us.