Instagram provides a visually impactful platform for brands to get their business in front of a larger audience. And given the year-after-year rise in ad spend on this platform, it’s clear there are plenty of reasons to look into Instagram marketing today. Ad revenue grew to $50.58 billion last year, but does that mean your company’s investment will pay off?
The two billion monthly active users on Instagram are posting and sharing videos, but they’re also on the lookout for entertainment, which can be a key trend to focus on for your marketing strategy. Marketing that provides entertainment, rather than overtly trying to sell something will win over a larger audience.
Younger Audiences
Close to 60% of Instagram’s user base is between the ages of 18 and 34. That means content directed at young adults and Millennials will get strong engagement. However, that doesn’t preclude the ability to reach audiences in other age groups.
Your research could indicate that while your audience is older, they could be voracious Instagram users. This means your Instagram marketing efforts will still pay off, and it’s another reason why the planning stages are integral to the success of your campaigns.
Strategic Positioning
Instagram is an excellent platform for achieving organic reach, but when you have a portion of your budget directed at ads, you could grow much faster. The in-feed ads are where brands are putting most of their ad dollars. However, Instagram Stories is also popular for ad placement.
Again, researching your target audience will reveal the proper positioning for your ads, but the ads in feeds have a higher click-through rate than the ones in Stories. But does positioning guarantee success? That depends on your expectations, but there is a correlation between reach and conversion rates.
Outsourcing for Effect
Making a splash with followers and potential customers on Instagram requires a professional touch. That’s what we offer at SJC Marketing. Contact us and let’s talk about how we can provide a new social media strategy for Instagram marketing content that will turn heads, gain followers and create conversions.