Lead Forensics

Stats You Need to Know About Facebook Marketing


Hands hold a smartphone in front of a white shirt, and blue Facebook "likes" float out of the screen.

Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics.

But what sets Facebook apart from other social media platforms? What Facebook marketing experts can agree on is the site’s detailed targeting options. Users can target specific demographics, connections, interests and behaviors.

It is precision like this that makes Facebook marketing a strategy that can be tracked, tweaked, modified and improved for maximum efficiency.

Stats You Need to Know

Jumping into the numbers can create a clearer understanding of how prevalent this platform is in society today:

  • More than 2 billion people use Facebook on a daily basis.
  • Google Play and the App Store have clocked 500 billion downloads of the Facebook app.
  • Nearly 13% of users say Facebook is their preferred social media platform.
  • After Google and YouTube, Facebook is the most visited site worldwide.

But how are people actually using Facebook? This is information that can help guide your content creation:

  • Close to 50% of users research brands and products on Facebook.
  • More than 70% of users message friends and family on it.
  • Nearly 82% are mobile users.
  • 20% of consumers in the U.S. begin their shopping research on Facebook.
  • Facebook Marketplace is where the majority of users make purchases on the site (Shops and Messenger come in a distant second and third).

Your Facebook content can reach your audience organically, but for those with an advertising budget, you can see a big boost in engagement by investing in ads with Facebook. Here are some stats to consider:

  • Brand awareness campaigns reach the most users with 37.7% of total impressions, followed by traffic, engagement and leads.
  • The potential ad reach is 2.19 billion users.
  • The average user sees 12 ads per month, but women click on roughly 15 ads.
  • Nearly 43% of ad campaigns are built around the intent to increase engagement/interaction.
  • For all lead generation campaigns, the conversion rate is 8.25%.

And finally, video has been and remains a large component of attracting more users to your Facebook content. These stats back that up:

  • Half the time users are on Facebook, they’re watching video.
  • Users engage more with live video than pre-recorded content.
  • Stories is big, with advertisers with around 4 million per month.
  • Videos on Facebook get around 8 billion views per day.
  • With a 35% higher click-through-rate than other types, vertical video is the most popular.

While Facebook marketing tools are built around ease-of-use, for companies that lack a dedicated marketing department, taking the time and energy to make good use of the site can be difficult. That’s why you should bring in SJC Marketing to assist you in taking full advantage of Facebook for your business. Contact us and let’s connect on the various ways in which we can get your brand in front of more Facebook users.

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