Marketing Musings

Your digital marketing campaign may need to make some adjustments for voice search.
3 Big Digital Marketing Trends for 2021

If you haven’t yet managed to muster up the enthusiasm for creating your 2021 digital marketing strategy, you’re not alone. Even those that mastered the agility and flexibility necessary for survival in the past year might be wondering where to go next. Don’t worry, because the trends emerging for 2021 aren’t going to require a […]

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When you outsource your marketing, you get a well-rounded team full of fresh ideas.
What Are the Advantages to Outsourcing Your Marketing?

You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]

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Your LinkedIn marketing campaign should include both long-form publisher posts and short updates.
3 Steps to LinkedIn Marketing Success

LinkedIn is a great place to demonstrate the authenticity of your brand and build relationships, as well as learn about others in your industry. So get ready to take some real steps to put some polish on your LinkedIn marketing strategy. Step One: Mix It Up. Several years ago, LinkedIn made its Publisher feature available […]

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Afraid to make a commitment? There are trends for your marketing strategy that allow for a quick exit.
Add a Little Sugar: How to Create a Marketing Strategy You’ll Love

Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]

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Email marketing helps create quality leads for your business.
Email Marketing Woes? It Might Be Your List

Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]

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Your video marketing may increase conversions with just a six second video.
Six Seconds: How to Utilize The New Trend in Video Marketing

Six-second clips are the new trend in video marketing, as platforms like Tik Tok, SnapChat and Instagram Stories all push the short format video. That six seconds of video may be short, but it also can be powerful. It’s six-seconds of persuasion, brand awareness or moving your lead to the next step, a tall order […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Woody and Buzz

You might spend months coming up with the perfect strategy, but sometimes you simply have to recognize a great opportunity. Home Depot spotted a chance to connect with customers through an unlikely friend: Woody, from Toy Story fame. It all began when a customer left a Woody toy behind at the Plaistow, New Hampshire Home […]

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Your target audience likely changed gears during the pandemic.
Understanding Search Trends in Your Target Audience

It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]

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Embracing curiosity and asking open-ended questions helps you add empathy to your B2B marketing.
Adding Empathy to B2B Marketing

It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]

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With Instagram Stories rising in popularity, there's a case for incorporating the tool into your marketing strategy.
Four Reasons to Spend More Time on Instagram Stories

Instagram Stories has been gaining traction in social media for a while. Through this tool, brands have a unique opportunity to tell their stories and have a lot of room for creativity and expression, while adding a layer of authenticity not possible on other platforms. Take a look at four reasons to boost your activity […]

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