Marketing Musings

Paid marketing is great for your digital strategy, but it’s more effective when paired with organic marketing.
Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy

If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]

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An economic downturn doesn't mean your marketing has to suffer. Here's the best strategy to take...
How to Build a Healthy Digital Marketing Strategy in Hard Economic Times

The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]

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Is Your Digital Marketing Strategy Missing Its Partner?

There’s no question that digital marketing in Kansas City is on the rise (well of course it’s on the rise everywhere). Social media, email newsletters and interactive websites are just the surface of the strategic tools available to businesses wanting to connect online. You have the ability to engage target audiences in nearly endless ways […]

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Your landing pages may be tanking your digital marketing conversions. Find out how.
5 Steps to Landing Pages That Deliver Digital Marketing Conversions

You’re the star of your social media world: you’re aware of what your audience cares about and you managed to get on the front end of the last few trending topics. Once your social media contacts reach that all important digital marketing gateway, the landing page, are your efforts successful or are they falling flat? […]

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Brand generated content is important, but equally important is consumer generated content about your brand.
Digital Marketing for Improving Brand Authenticity

Content Is King, and That Includes User Content Does your target audience perceive your brand and the content about your brand as being authentic? That can depend, at least in part, on the content you’re putting in front of them. For most brands, digital marketing efforts will determine the quality of that content. There is […]

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Monday Morning Coffee
Alexa, Schedule My Monday Morning Coffee

The days of wondering whether voice assistants will ever be common household tools are long over. If you began with instructing Siri to address you as “Master of the Universe” or could only imagine calling out “Hey Google” to hear “Pump Up The Jam” on a whim, you know now that this technology wasn’t destined […]

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Don’t get left behind in 2019 – connect with your target market with evolving technology.
3 Digital Marketing Trends to Watch in 2019

Reach Target Market With Evolving Technology Are you having a tough time keeping up with technology? Count yourself among the many who enjoy the evolution of technology, yet feel they’re continually being outpaced. For digital marketing, staying on pace with new developments is key to a successful marketing strategy. Rather than feeling bogged down, take […]

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Social media trends come and go, but keeping track of them is valuable as you evolve your marketing strategy.
These Trends Mean It Might Be Time to Update Your Digital Marketing Strategy

3 Social Media Trends That Could Impact Your Marketing Are you still using social media for product awareness? While that’s still an option, there are other valuable uses of digital marketing platforms. No doubt, keeping tabs on all the social media trends is no small feat. However, you can’t afford to miss out on these […]

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Are You Utilizing Life Events as a Part of your Digital Marketing Strategy?

Pinpoint Your Target Market by Learning More About Them Have you thought about how life events can impact your digital marketing efforts? Most marketers use them because there are a set of expected behaviors associated with each event, such as a marriage, wedding shower, wedding, baptism, birthdays and any other big life event that occurs. […]

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If you are intimidated by video marketing, start with an explainer video to boost your digital marketing success.
An Explainer Video Is the Perfect First Video for Boosting Your Digital Marketing

Video Marketing Is Key for Your Marketing Strategy in 2018 Videos are an important component of today’s digital marketing strategy, but many companies are intimidated by the process of creating a video. From on-air jitters to wondering where you can get the right video equipment, it’s easy to keep putting video marketing off. Here’s the […]

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