Marketing Musings
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LinkedIn has been targeted as a lead-generating machine by companies focusing on both B2B and B2C marketing campaigns. LinkedIn marketing efforts continue to grow, particularly in the B2B world as nearly 90% of digital marketing specialists in this space say they use LinkedIn in their outreach strategy. If you haven’t used this channel for your […]
Somehow outsourcing marketing can seem a bit scary. Not running-from-a-vampire scary, but what-if-I-waste-resources kind of scary. We get it. But really, we aren’t scary (in fact … we think we are a lot of fun)! And if you get over your fear of outsourcing and let us partner with you; we can really help your […]
Read More… from Monday Morning Coffee Talk About Overcoming Your Fear
Marketers use YouTube for a variety of reasons, from educating the target audience to creating an image of authority, but this channel can also be a valuable lead generation tool. Focusing on Keywords Turning your YouTube videos into lead generation tools requires optimizing your content through using the right keywords. Did you know YouTube has […]
Read More… from Are You Utilizing YouTube as a Lead Generation Tool?
If you are at a community bank, it’s understandable that you haven’t prioritized digital marketing in the past. At a community bank, knowing your customer’s names and faces is a key part of your ability to serve them and understand their needs. So why make digital marketing a priority? In the age of masks and […]
Read More… from 4 Steps Community Banks Take for Successful Digital Marketing
We’ve come a long way, baby. This week, SJC Marketing celebrates our 15th birthday. Here’s a snapshot of milestones, some old and new team photos and just some of our reasons to celebrate: It’s all about the team. What began as individuals has become departments: Web. Social. Content. Design. Video. Account Management. Across these core […]
Read More… from Celebrating With Our Monday Morning Coffee Because We Are 15, And Loving It
You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]
Read More… from Timing Your Emails: Email Marketing Best Practices
Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]
Read More… from 5 Common Marketing Myths That Could Be Holding You Back
Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]
Read More… from Content Marketing and the Shifting Needs of Your Target Audience
As schools plan to resume in some fashion this fall, there are some real-life lessons being pushed out to the youngest scholars. They may be learning in a new setting or having to pivot to a new plan as events unfold. Those lessons aren’t just for the pencils-and-crayons crowd. Across every industry, marketers are having […]
Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]
Read More… from Improving Engagement in Your Social Media Marketing