Marketers use YouTube for a variety of reasons, from educating the target audience to creating an image of authority, but this channel can also be a valuable lead generation tool.
Focusing on Keywords
Turning your YouTube videos into lead generation tools requires optimizing your content through using the right keywords. Did you know YouTube has risen in the ranks to the second-largest search engine behind Google? It’s for this reason that you need to research which keywords are going to work in bringing more searchers to your content.in your videos so your potential viewers will have an easier time finding your content.
Start by using a few relevant to your industry, product or service in the YouTube search bar. As you type, you’ll see a suggested list drop below the bar. The goal is to find high-ranking words that are also relevant to your content. Once you land on the right words, use them in your title and description, as well as the tags.
The more views your videos get, the higher you’ll rank in search. This can lead to formerly cold leads landing on your page and engaging with your brand.
Convert with Confidence
If you’ve created quality content for your YouTube posts, you’re going to gain the respect and loyalty of viewers. But respect and loyalty alone do not make them leads – you have to take them to the next step.
Start by asking them to visit your website and sign up for your newsletter, a case study or white paper. You can offer promotional items for an even better chance at enticing them to your site.
Once you have their information, you can begin forming a relationship and nurturing them into the buy cycle. The cool thing about YouTube is that aside from being a lead generation tool, it can also help you make sales.
Video Case Study
Consumers are highly influenced by the thoughts and actions of fellow consumers. When you deliver a video case study to your YouTube channel, you’re letting your customer do the selling for you.
Not every organization is going to have the internal marketing team with the skillsets necessary for creating effective video content. At SJC, we’re here to assist. We work with companies in a variety of industries with their lead generation content, including video. Let’s talk about your next lead generation campaign and how video will help you create a long and qualified list of potential customers.