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Marketing Musings

An out-of-focus woman stands behind a glass board, writing "brand" in red, with an arrow pointing to a list that says "awareness, recognition, trial, trust, loyalty."
Elevating Your Business Through Brand Awareness

Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]

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Two hands hold a tablet with a blue screen featuring bold white lettering that says, "PPC."
Are You Utilizing PPC Ads as Part of Your Marketing Strategy?

Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]

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Image of the upper left corner of a spiral notebook with the words, "B2B Marketing." There is a graph and a pen next to the notebook.
B2B Marketing and LinkedIn: Harnessing the Power of Social

One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]

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From a compelling landing page to accessibility for all users, good website design takes a multi-faceted approach.
Why Website Design Is More Important Than Ever

The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]

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Including customer testimonials in your marketing strategy can boost engagement, loyalty and your conversion rate.
3 Reasons You Should Invest in Customer Testimonials

Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]

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With the right approach to ad placement, digital marketing strategies can provide promising results.
Increase Engagement With This Digital Marketing Strategy

Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]

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Harness the power of SEO and watch your revenue grow in a more organic fashion.
SEO and Your Sales: Aligning Efforts to Maximum Effect

Search engine optimization (SEO) is a tool to get more traffic to your website and it can be key to revenue growth for your company. From retaining more customers to building up your brand, SEO plays a critical role in many ways that can lead to more money and growth for your brand. Establish Your […]

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Nurture your leads in the buy cycle with a unique landing page.
Are Landing Pages a Part of Your Marketing Strategy?

A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]

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A recession can be a great opportunity to get more marketing bang for your buck.
Start Your Fiscal Year With a Bang, Not a Fizzle

It’s time to launch your new fiscal year, and it’s no secret that the headlines are buzzing with talk of a recession. From a bear market to inflation to rising interest rates, everyone seems convinced that the economy is due for a bit of a fizzle. So what does this mean for your marketing? You’re […]

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Utilizing a marketing strategy with both traditional and digital methods is a great way to hit your engagement goals.
Use the Hybrid Approach in Your Marketing Strategy

Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]

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