Marketing Musings
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There aren’t many industries less funny than insurance. Even financial services can have a little fun humor. But insurance? No. From car accidents to natural disasters and home damage, insurance rarely gets to be the warmhearted, amusing hero. So, how did we get to this place where Progressive’s Flo, Geico’s gecko and Liberty’s Doug and […]
Read More… from How Jake From State Farm Became Synonymous With Brand Awareness
If the title of this blog made you subconsciously start singing a Shinedown song from the 2000s, then good. That’s what we were going for. Anyway, it’s true. In marketing, sometimes goodbye is a second chance. Meet remarketing. Remarketing is the practice of serving advertisements or messages to users who have previously visited or engaged […]
Read More… from Sometimes Goodbye Is a Second Chance: The Power of Remarketing
When you’re a small business owner, you have a lot of priorities competing for your attention. But marketing is key as it plays an important role in helping your business stay visible, build credibility and connect with the people you want to reach. That’s why social media marketing has become such an important tool for […]
Prioritizing channels for content distribution is an ongoing balancing act. As consumer preferences for communication channels evolve, so do their expectations for the content they encounter on company websites. Today’s consumers want to feel a genuine connection with a brand before they choose to support it. As a result, they are less likely to engage […]
Read More… from Website Design Elements That Engage Your Audience
SEO (search engine optimization) can be a confusing world, especially for someone hearing about it for the first time. In fact, 25% of business owners are completely unaware of what SEO is or what it stands for. But for the 75% who know it exists, there’s still a lot to understand about how it impacts […]
Read More… from 3 SEO Myths Small Business Owners Still Believe
Do consumers remember a brand only by its logo? This prevailing assumption often leads organizations to focus heavily on the logo itself. While consumers may associate a brand with its visual identity, true brand awareness is built through a broader range of touchpoints and experiences. With a consistent brand presence and a clear understanding of […]
Read More… from It’s Not Just Your Logo: Building Brand Awareness
You’ve practically earned a PhD in search engine optimization (SEO). Now, as you notice AI search taking over Google and other search engines, you may be wondering whether SEO is being targeted for a complete takeover. While AI is certainly changing how people search, it’s just the latest development in an ever-changing digital marketing landscape. […]
It’s harvest season, and farms all over America are pulling in corn, beans and wheat to feed families across the globe. Most of us will do our harvesting at the grocery store or farmer’s market, but there’s something quintessentially American about the harvest season. For those who work in a less seasonal job, aligning marketing […]
Most people are familiar with the term “influencer marketing” and have a vague idea of what it is. Some big company sends a popular TikTok creator a huge box full of their products in exchange for reviews, shoutouts and sponsorships. The TikTok creator gets paid for leveraging their platform, and the company gets its products […]
Read More… from Think Influencer Marketing Isn’t For Your Business? Think Again
Of all the marketing platforms and tools that have emerged and evolved throughout the digital age, one constant has remained: your website. While your organization may invest significant time and resources into social media, email marketing and digital campaigns, your company website continues to be the foundation of an effective online presence. It is more […]
Read More… from Your Website Is a Powerful Trust-Building Tool