After your employees, products and services, your website is the most valuable resource. Not only is it the hub of your online presence, it’s also where you build credibility among potential customers, showcase your products and services and display marketing content that expands your audience.
Spotlight on Products and Services
Consumers want to make informed decisions. Before they make a buying decision, they need all their questions answered, and your website should provide the details they are looking for. While the website is a place to feature your products and services, what you’re really doing is showing visitors the value of your offerings.
Your website should be the place where consumers come with their problems and gain access to a solution. When your website walks a potential customer through every step of the process that ends with them making a purchase, you’re doing it right.
Data Collection
The more people visit your company website, the more data you can use to your benefit. For instance, you can check your bounce rate and how much time a visitor spends on each of your company’s pages. You can even see if the traffic is sourced via organic means, or if they landed there via an ad or social media site.
Often, you can see specific indications that change is required. In some cases, it’s as simple as optimizing the website for easier use and readability. You might find that your call-to-action statements need tweaking or that you’re not as refined in your ad targeting as you thought you were. There are many reasons a website could be failing, but your data will provide insights that lead to a solution.
What Makes a Website High Functioning?
A high-functioning website should clearly communicate who your company is, your brand identity and the value you offer. But beyond that, you need to constantly audit your website and make sure it stays up-to-date and current.
Your website needs to be optimized for mobile, as the vast majority of consumers use their mobile devices when online. But you also need to optimize for search because these same consumers are using specific keywords to find what you’re offering.
At SJC Marketing, our team of experts will work with you to create a website that not only engages consumers but also delivers a quality user experience. Whether you’re looking to build a brand-new site or make changes to your existing one, our team has the expertise to help you meet your goals. Let us take care of the details so you can focus on your business. Contact us and let’s get started.