Marketing Musings
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Your company’s website is more than just a digital storefront; it’s the hub of your brand’s online presence. It’s where you collect valuable customer data, establish credibility, showcase your expertise and connect with your target audience. A well-designed website positions you as a thought leader in your industry while effectively highlighting your products and services. […]
Read More… from What Makes a Company Website Stand Out (And Why It Matters)
One of the key elements of a company’s overall image is graphic design, as it plays a crucial role in shaping your organization’s visual identity. A well-crafted visual identity distinguishes you from competitors but also develops brand recognition and trust, helping to establish a lasting connection with your audience. It can be a powerful tool […]
Read More… from Elevate Your Brand With Quality Graphic Design
It’s been a few years since your last website design, and you’re wondering if it’s time to do an upgrade or even start from scratch. A customized site is an investment, but leaving an outdated or malfunctioning site alone is a risk that is hard to measure except in a reactionary model. When you’re not […]
Investing in website accessibility ensures that everyone, including the approximately 16% of the global population that has a disability, can navigate your site with ease. You might be surprised to learn that there are also other reasons to improve your website’s accessibility. While accessibility for accessibility’s sake is an important enough reason on its own, […]
Read More… from Why Improving Website Accessibility Is a Good Business Investment
After your employees, products and services, your website is the most valuable resource. Not only is it the hub of your online presence, it’s also where you build credibility among potential customers, showcase your products and services and display marketing content that expands your audience. Spotlight on Products and Services Consumers want to make informed […]
Read More… from Your Website is Your Marketing and Growth Hub: Make it Work for You
Is your website ready to meet consumer expectations in 2025? With the door quickly closing on 2024, it’s time to go through a checklist of improvements to optimize your site. But what does “ready” mean? No matter how small or large your business, your website won’t be considered ready for 2025 unless you make mobile-first […]
It pays to stay on top of your website design, but don’t forget other important aspects of website management, like ensuring your domain name is still yours. The following anecdote about Google briefly losing rights to its name is a reminder that even massive tech companies are not immune to tech mistakes. A former Google […]
Your website is your calling card. It’s the first impression. It’s where consumers go to learn more about what you have to offer and how you can be the solution they’re seeking. Your website is also where you can quickly lose potential customers, which is why knowing the concepts of strong website design is so […]
Read More… from Website Design That Draws Visitors—And Turns Them Into Customers
Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]
Read More… from Is it Time to Upgrade Your B2B Website for an Improved User Experience?
Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]