Marketing Musings
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Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]
Read More… from Web Design That Invites Your Visitors to Stick Around
Since DNA testing kits became widely available, there have been plenty of surprises. Maybe yours were relatively mild, such as finding out your ancestry was more Irish than German. Or maybe you came across a shocking discovery, like a cousin you didn’t know existed. For some marketers, that’s what happens when they begin to look […]
Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]
Read More… from Are You Placing a Priority on Web Development?
If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]
Read More… from 6 Elements for a Successful Website Redesign
Did you know that decreasing the load time of your website by one-tenth of a second can result in major increases in conversion rates? This stat alone is reason enough to revisit your web design and make slight improvements to gain more footing with your target audience. And while almost 75% of web designers will […]
First impressions are everything to consumers. And for most businesses, that first impression is through the company website. Quality web design is visually appealing, easy to navigate, contains the right information in the right places and gives organizations a healthy boost in many areas, not the least of which is sales. Converting Consumers Whether it’s […]
Read More… from What Good Web Design Can Do for Your Company
Smartphones are present in about 84% of households. The bulk of Internet traffic occurs on mobile devices, and with around 4.3 billion active mobile Internet users around the globe, brands that make their content available and have optimized their content for mobile accessibility have a better chance of engaging with more consumers. Barriers to Conversion […]
Read More… from Mobile Accessibility Is More Important than Ever
You may think of website accessibility as something you add to your site for a small number of people. Not so. You may be surprised to know that 15% of the population has some type of disability, according to the World Health Organization. In the United States alone, that equates to 61 million people. It’s […]
Think about the last time you couldn’t get a site to load on your laptop or smartphone. How long did it take for you to lose patience? If you were trying to look up something really important, like a bank balance or a birthday present you need to order…or even the score of the Chiefs […]
Most functional business websites have an “about us” section, but every great business website has something more: a well-thought-out and enticing “about us” page. This part of the website is more important than most business leaders know. When consumers develop a sense of loyalty to a brand it is because they feel like the brand […]
Read More… from The “About Us” Page Is a Key Part of Your Business Website