Marketing Musings

Web design in the future will likely offer more streamlined coding, so that web sites are easy to spin up.
4 Web Design Predictions for the Future

To predict the future of web design, it’s likely most helpful to look at the past. For instance, there’s been a constant pursuit of user-friendliness and speed improvement. That’s true of any technological advancement; it’s always better to be easier and faster. Predicting specific web design trends is more challenging. For instance, who could have […]

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A search engine uses complicated algorithms to determine rankings for pages, but is mobile-friendliness a factor?
Is a Mobile-Friendly Site Important for Strong Search Engine Results?

Does a search engine punish sites that are not mobile-friendly? If you’re due for a website update or redesign, you may be wondering how to prioritize the changes according to your budget. You’ve been told that making your website user-friendly for mobile search is a critical priority, but you still have questions about just how […]

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From researching your target audience to simplifying your site, web design relies on a variety of factors.
Web Design Tips for Connecting to Your Audience

Trends are difficult to predict because there are so many variables involved. For example, fashion trends are determined by cultural, environmental, psychological and political factors. It might surprise you to know web design, given its aesthetic nature, shares some commonalities with fashion trends. Companies rely on their web design to keep them relevant to consumers. […]

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Your website design plays an important role in helping convert leads into customers.
4 Reasons to Invest in User-Friendly Website Design

If it has been a few years since you’ve updated your website, you’re likely due for a refresh. Much has changed in how websites are used, but also the role they play for your business. Here are four reasons you should invest in user-friendly website design: Speed: If your website has a lot of slow-loading […]

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Don’t risk losing out on consumer traffic to your site. Update your website design today.
Website Design Updates That Impress Consumers

If it’s been a few years since you last made changes to your website, it might be time to consider an updated website design. You may not require a lot of time to look for specific areas that could use some adjustments. From the user experience to content creep, website speed to plugin issues, there […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee a la Mode

It’s Monday morning, and you’re sitting at your desk, trying to figure out what you could do to get this week started on the right track. Why not some ice cream? In case there’s any danger that you think that you’re going to skip out to the ice cream shop followed by a sugar-inspired Monday […]

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An effective website design doesn’t just look good; it is technically proficient at improving your SEO.
Why Should You Outsource Your Website Design?

There are plenty of templates and do-it-yourself options out there for website design, promising a working site that fits your budget. So, why do so many small businesses abandon their DIY sites mid-project and hire a website designer? Website design is a DIY project if you are living in the 1990s and you only depend […]

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There is a lot to consider around web design but optimizing for mobile should be a priority.
Is Mobile Optimization Really Critical to Web Design?

When you’re involved in updating your web design, it is a big project with a lot of considerations. You have to think about the right look that fits your brand, user-friendliness and a lot of factors around search engine optimization (SEO). But how important is it to prioritize mobile optimization? In the past, people used […]

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Upping your focus on web design will please customers, providing reasons to return for more business.
What You Might Not Know About Web Design Optimization

Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible. The majority of users are on […]

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Professional photography communicates to your audience that your brand elevates quality.
4 Reasons Professional Photography Is Important for Your Brand

When your budget for a rebranding project or a website redesign gets tight, you begin looking for ways to tighten things up. One of the first items that’s often on the chopping block? Professional photography. But here are four important reasons to keep professional photography as a part of your marketing strategy: It Communicates Quality: […]

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