Marketing Musings

Creating Valuable Content in Your SEO Strategy

Engaging Your Audience While Focusing on SEO A search engine optimization (SEO) strategy includes two important tenets: catering to the target audience and pleasing Google. It sounds simple, but it’s really an ever-changing landscape that requires attention to the rules of the search engine and the needs of the audience. There is more than one […]

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A Copywriter Can Bring Value to Your Content

Every website has an intended goal. As webmaster, you are looking for ways to get people to interact with your site in order to accomplish those goals. It doesn’t matter whether you are trying to sell a product or promote an idea — you want your site to inspire a positive response. One way to […]

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Monday Morning Coffee with AFL-CIO Community Services

One of the most exciting things about our Monday Morning Coffee posts is that we have an opportunity to introduce our readers to a new site we just launched for a company or organization. One of the latest to add to our portfolio is that of the AFL-CIO Community Services. In partnership with our developer, […]

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Getting the Most Out of Your Copywriting Services

One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, you just didn’t know that what you were reading was the result of copywriting services […]

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4 Considerations for Creating Quality Web Content

In this economy, now more than ever, it is important to stand out among your competition. Without a good website and quality web content, many small businesses would have a hard time staying competitive and bringing in sufficient revenue. It’s the little fish, big pond syndrome — these businesses must find ways to make their […]

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