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Why Improving Website Accessibility Is a Good Business Investment


Overhead view of a desk with a laptop, tablet and smartphone.

Investing in website accessibility ensures that everyone, including the approximately 16% of the global population that has a disability, can navigate your site with ease.

You might be surprised to learn that there are also other reasons to improve your website’s accessibility. While accessibility for accessibility’s sake is an important enough reason on its own, there are additional benefits you can expect. Let’s dig in:

SEO Best Practices

You may already know that a lot of the steps you take to make your site more accessible also improve your search engine optimization (SEO). It’s partly because Google algorithms favor sites with accessibility measures; it’s also because accessibility features tend to improve the experience for all users, not just those with disabilities. What are the steps you can take to get this one-two punch for both accessibility and SEO? Here are just a few:

  • Clear, concise content
  • Correct headings, alt text for images that is descriptive
  • Captions and transcripts
  • A website that is easy to navigate

It Looks Good on You

Social responsibility isn’t a nice side perk anymore; it’s critical to consumers that they spend their resources with companies that share their values. Investing in website accessibility tells your target audience that you are prioritizing inclusion.

You’ll Reach More of Your Audience

This one is pretty simple. If your design leaves out up to 16% of your target market, you’re not making the most of your website. Consumers with disabilities are consumers and they will favor sites that make it easy for them to do business online.

You Might Be Eligible for Tax Benefits

Some businesses are eligible for tax incentives when they make improvements in website accessibility. These incentives can be useful in offsetting the costs of your upgrade.

It’s Worth It

If you’ve been putting off a website upgrade because you’re concerned about the cost of a custom site, it may be time to seek out some more information. When you work with a full-serving marketing agency, you benefit from a whole team of expertise and the ability to pay for only the services you need. That means you can invest in your website accessibility measures, then scale back to a maintenance model.

Implementing website accessibility measures is as much an investment in solutions as it is an investment in mindset. You’ll make changes to your site, but you’ll also train your team to use best practices when creating new content or a new product page.

Ready to learn more about the time and cost involved with website accessibility? Let’s get together and talk about it. We can answer questions, discuss your timeline and see whether we’re a good fit for your needs. Contact us at SJC Marketing to get started!

 

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