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Marketing Musings

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Your Website Design Report Card

It’s been a few years since your last website design, and you’re wondering if it’s time to do an upgrade or even start from scratch. A customized site is an investment, but leaving an outdated or malfunctioning site alone is a risk that is hard to measure except in a reactionary model. When you’re not […]

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Why Improving Website Accessibility Is a Good Business Investment

Investing in website accessibility ensures that everyone, including the approximately 16% of the global population that has a disability, can navigate your site with ease. You might be surprised to learn that there are also other reasons to improve your website’s accessibility. While accessibility for accessibility’s sake is an important enough reason on its own, […]

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Your Website is Your Marketing and Growth Hub: Make it Work for You

After your employees, products and services, your website is the most valuable resource. Not only is it the hub of your online presence, it’s also where you build credibility among potential customers, showcase your products and services and display marketing content that expands your audience. Spotlight on Products and Services Consumers want to make informed […]

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Is Your Website Ready for 2025?

Is your website ready to meet consumer expectations in 2025? With the door quickly closing on 2024, it’s time to go through a checklist of improvements to optimize your site. But what does “ready” mean? No matter how small or large your business, your website won’t be considered ready for 2025 unless you make mobile-first […]

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Even Google Makes Mistakes

It pays to stay on top of your website design, but don’t forget other important aspects of website management, like ensuring your domain name is still yours. The following anecdote about Google briefly losing rights to its name is a reminder that even massive tech companies are not immune to tech mistakes. A former Google […]

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Website Design That Draws Visitors—And Turns Them Into Customers

Your website is your calling card. It’s the first impression. It’s where consumers go to learn more about what you have to offer and how you can be the solution they’re seeking. Your website is also where you can quickly lose potential customers, which is why knowing the concepts of strong website design is so […]

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Is it Time to Upgrade Your B2B Website for an Improved User Experience?

Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]

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Is it Time to Update Your Website?

Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]

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Why Website Design Is Crucial for Your Business

It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]

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Website Design and Your Visitors: Create a Site With Customers in Mind

Your website is one of more than a billion in existence and, on average, one new site is launched every second of every day. What are you going to do to make yours competitive? Nearly 30% of business today is being conducted online, pointing to the preference of consumers to make their business transactions easy […]

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