Lead Forensics

Marketing Musings

Overhead view of a person sitting at a desk working at a laptop.
Is it Time to Update Your Website?

Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]

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A computer on a desk with a cup of coffee nearby. The screen of the computer says, "User Interface."
Why Website Design Is Crucial for Your Business

It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]

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Close-up of a laptop, with one hand resting on it. The person's other hand holds a smartphone. Both screens show graphics and text of websites.
Website Design and Your Visitors: Create a Site With Customers in Mind

Your website is one of more than a billion in existence and, on average, one new site is launched every second of every day. What are you going to do to make yours competitive? Nearly 30% of business today is being conducted online, pointing to the preference of consumers to make their business transactions easy […]

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A woman sits at a desk looking at a monitor with a website on the screen.
Does Your Web Design Accurately Represent Your Brand?

First impressions are crucial, and for consumers, their first interactions with a brand are usually through the company website. Now is the time to take a step back and take an objective look at your website – is it accurately representing your brand or is it time to rethink your web design? Maybe you ran […]

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Man sitting at a laptop with his hand perched on the mouse, looking at the screen.
Web Design Tips for a Better User Experience

While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]

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From a compelling landing page to accessibility for all users, good website design takes a multi-faceted approach.
Why Website Design Is More Important Than Ever

The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]

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Quality web design is key to engaging consumers on your website.
Web Design That Invites Your Visitors to Stick Around

Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]

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Your marketing strategy may be missing an important element: landing pages. Find out how to best design them.
Are You Maximizing Your Landing Pages?

When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]

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Bring your web development to the next level and see immediate improvement in multiple areas.
Are You Placing a Priority on Web Development?

Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]

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Considering a website redesign? It’s a good idea to know what you should prioritize for SEO purposes.
6 Elements for a Successful Website Redesign

If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]

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