Marketing Musings

Your web design should include some elements other than text. Consider a GIF and some images or video.
Web Design Trends for 2022

If it’s been a while since you’ve updated your website, you may be wondering what new web design trends are shaping how companies present themselves online. There are some key elements to focus on, along with a little fun thrown in: Mobile Optimization: It’s been a long time since mobile overtook desktop Internet use (it’s […]

Read More… from Web Design Trends for 2022

Good web design offers choices for how visitors will navigate the site and provides a rewarding experience.
3 Guidelines for Effective Web Design

When you’re planning a web design or a web redesign, the process can quickly get bogged down in the details. From load speeds and landing pages to fonts and white space, there are a lot of design decisions to be made. But by focusing on a few guiding principles, a lot of the details will […]

Read More… from 3 Guidelines for Effective Web Design

About one-third of consumers say that user experience should be the priority in web design.
Why Your Web Design is Never Complete

The last time you updated your web design, it was probably on a list of priorities or objectives for the year. You set a budget, completed the project and checked off that to-do item with a flourish. But things have changed. In the time since you’ve done an update, web design has become inextricable from […]

Read More… from Why Your Web Design is Never Complete

Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important in Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

Read More… from Why The “About” Page Is So Important in Your Website Design

Use these mobile optimization steps to ensure you’re serving your audience and ranking well on search engines.
Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]

Read More… from Mobile Optimization Is Your Word of the Week

Learn the secrets to creating a landing page that moves visitors along in the buying process.crets to creating a landing page that moves visitors along in the buying process.
It’s All About the Landing Page for Our Word of the Week

Landing pages serve a unique purpose, in transitioning your curious visitor into a valuable customer. They’re anything but just a place to land, and instead are a valuable tool if you know how to create one that can encourage buyers to move to the next step in their journey of becoming a customer. Take a […]

Read More… from It’s All About the Landing Page for Our Word of the Week

website design
Don’t Shortchange Your “About Us” Page in Your Website Design

Make Sure Visitors Know What Your Business Website Is All About Creating a great website design includes a lot of considerations, but one that many companies don’t give enough attention to is the About Us page. On this page, you have the opportunity to tell your brand story and share with your audience exactly who […]

Read More… from Don’t Shortchange Your “About Us” Page in Your Website Design

Skeptics and the Mobile User Experience

Computer users are going less and less to their desktops and laptops, preferring instead to go to their mobile devices to absorb online material. Researchers at the Penn State Media Effects Research Laboratory have found that mobile users are a wise group and are very unlikely to get any value out of flashy banner ads […]

Read More… from Skeptics and the Mobile User Experience

Make a Great Mobile User Experience

There is this great push for providing an excellent mobile user experience. However, these experiences are falling flat, to be quite honest. According to Elizabeth Rosenzweig, the principal usability consultant at Bentley University, part of this is due to the mobile user experience not being entirely through a mobile device. She expressed that it is […]

Read More… from Make a Great Mobile User Experience