Marketing Musings

Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee a la Mode

It’s Monday morning, and you’re sitting at your desk, trying to figure out what you could do to get this week started on the right track. Why not some ice cream? In case there’s any danger that you think that you’re going to skip out to the ice cream shop followed by a sugar-inspired Monday […]

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An effective website design doesn’t just look good; it is technically proficient at improving your SEO.
Why Should You Outsource Your Website Design?

There are plenty of templates and do-it-yourself options out there for website design, promising a working site that fits your budget. So, why do so many small businesses abandon their DIY sites mid-project and hire a website designer? Website design is a DIY project if you are living in the 1990s and you only depend […]

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There is a lot to consider around web design but optimizing for mobile should be a priority.
Is Mobile Optimization Really Critical to Web Design?

When you’re involved in updating your web design, it is a big project with a lot of considerations. You have to think about the right look that fits your brand, user-friendliness and a lot of factors around search engine optimization (SEO). But how important is it to prioritize mobile optimization? In the past, people used […]

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Upping your focus on web design will please customers, providing reasons to return for more business.
What You Might Not Know About Web Design Optimization

Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible. The majority of users are on […]

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Your web design should include some elements other than text. Consider a GIF and some images or video.
Web Design Trends for 2022

If it’s been a while since you’ve updated your website, you may be wondering what new web design trends are shaping how companies present themselves online. There are some key elements to focus on, along with a little fun thrown in: Mobile Optimization: It’s been a long time since mobile overtook desktop Internet use (it’s […]

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Good web design offers choices for how visitors will navigate the site and provides a rewarding experience.
3 Guidelines for Effective Web Design

When you’re planning a web design or a web redesign, the process can quickly get bogged down in the details. From load speeds and landing pages to fonts and white space, there are a lot of design decisions to be made. But by focusing on a few guiding principles, a lot of the details will […]

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About one-third of consumers say that user experience should be the priority in web design.
Why Your Web Design is Never Complete

The last time you updated your web design, it was probably on a list of priorities or objectives for the year. You set a budget, completed the project and checked off that to-do item with a flourish. But things have changed. In the time since you’ve done an update, web design has become inextricable from […]

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Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important in Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

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Use these mobile optimization steps to ensure you’re serving your audience and ranking well on search engines.
Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]

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Learn the secrets to creating a landing page that moves visitors along in the buying process.crets to creating a landing page that moves visitors along in the buying process.
It’s All About the Landing Page for Our Word of the Week

Landing pages serve a unique purpose, in transitioning your curious visitor into a valuable customer. They’re anything but just a place to land, and instead are a valuable tool if you know how to create one that can encourage buyers to move to the next step in their journey of becoming a customer. Take a […]

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