Marketing Musings
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First impressions are everything to consumers. And for most businesses, that first impression is through the company website. Quality web design is visually appealing, easy to navigate, contains the right information in the right places and gives organizations a healthy boost in many areas, not the least of which is sales. Converting Consumers Whether it’s […]
Read More… from What Good Web Design Can Do for Your Company
Smartphones are present in about 84% of households. The bulk of Internet traffic occurs on mobile devices, and with around 4.3 billion active mobile Internet users around the globe, brands that make their content available and have optimized their content for mobile accessibility have a better chance of engaging with more consumers. Barriers to Conversion […]
Read More… from Mobile Accessibility Is More Important than Ever
You may think of website accessibility as something you add to your site for a small number of people. Not so. You may be surprised to know that 15% of the population has some type of disability, according to the World Health Organization. In the United States alone, that equates to 61 million people. It’s […]
Think about the last time you couldn’t get a site to load on your laptop or smartphone. How long did it take for you to lose patience? If you were trying to look up something really important, like a bank balance or a birthday present you need to order…or even the score of the Chiefs […]
Most functional business websites have an “about us” section, but every great business website has something more: a well-thought-out and enticing “about us” page. This part of the website is more important than most business leaders know. When consumers develop a sense of loyalty to a brand it is because they feel like the brand […]
Read More… from The “About Us” Page Is a Key Part of Your Business Website
You can’t discount the importance of the user experience. Within the topic of website accessibility, you can define success or failure based on the level of experience the user has while on your site. Is there an audience that will find it inaccessible? Knowing the answer to this question will guide you to an improved […]
Read More… from Website Accessibility: Why It Matters for Your Business
Your website is often a potential customer’s first impression of your brand. It takes only a few seconds for visitors to decide if they are interested in engaging further. Don’t lose customers because you haven’t taken a good look at your website design recently – it might be time for a change. Here are a […]
Taking the DIY approach for your company’s website may seem like a great idea at first, but can going that route end up costing you money in the long run? Even if your business has employees on staff who have some coding knowledge, outsourcing could still be a valuable choice for your website development for […]
It doesn’t take much for a consumer to decide they can’t find what they are looking for on a website and to go elsewhere to find it. From a slow-to-load page to clunky design, there are plenty of reasons to flee. Quality web design is extremely important for attracting consumers and enticing them to return […]
Remember dating as a teenager? You’d spend hours getting your look just right. Your hair would be perfect, your breath minty fresh, your scent something that could inspire a Chanel commercial and then…just as your date is meeting your parents, your little brother yells from the hall that you left your smelly clothes from basketball […]
Read More… from 6 Ways Your Website is Like Your Annoying Little Brother