If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization (SEO) practices.
Take a look at the website elements you should be prioritizing in your redesign:
Responsive Design: Your website should be offering a consistently high-quality experience, no matter where users are accessing it, from laptop to smartphone to desktop. Prioritizing responsive design adapts the website’s content and layout to any size screen. It also recognizes that mobile users may be on your site for a different reason than a desktop user, so they may want quick access to information like directions to your site.
A Blog: Blogging hit a frenzied level a few years ago, but they are far from obsolete now. Blogs are a way to showcase your expertise and develop a trusted relationship with your audience. Once they have read a few blogs where you offer them how-to instructions, informed advice or the solution to a problem, you’ll quickly become their go-to when it’s time to make a purchase.
Accessibility: Website accessibility has become essential for businesses as they realize the importance of making sites useable for everyone. It’s not just about doing the right thing; it’s in your best interest to make your site accessible, given that around 15% of the population meets the criteria as a person with a disability.
Speed: Loading speed is a critical element for website design. If your visitor has to wait for your page to load, they will be quick to bail out and buy from a competitor. This is one of the key areas where a web designer can make a significant difference, creating videos and images that add to the experience without slowing it down.
SEO: SEO continues to change, with search engines updating their algorithms to prioritize certain elements. You’ll need to develop a good keyword strategy before you begin planning your website content and keep in mind some of the factors influencing search rankings: posting frequency, website accessibility, responsive design, fresh content and use of meta descriptions.
Make it Work for You: One of the key changes in the past few years for website design is their ability to act not just as a place to gather information, but as an active part of your conversion process. A great website doesn’t just receive visitors but moves them along to become customers through timely content, easy navigation and intuitive design.
Ready to start planning your new website? Contact us at SJC Marketing. With our team of graphic designers, website developers and content creators we can create a site that works hard for your team.