Your website is often a potential customer’s first impression of your brand. It takes only a few seconds for visitors to decide if they are interested in engaging further. Don’t lose customers because you haven’t taken a good look at your website design recently – it might be time for a change. Here are a few reasons why you may want to do an update or even a full redesign:
Your Site Is Outdated
If your site looks like it was built a decade or so ago, visitors have noted its antiquated qualities. People are online enough to know what looks updated and current and what good navigation is. From color schemes to your approach to white space, trends change over time.
Poor User Experience
There are a handful of key factors that determine the success of the user experience. Is it useful? Does it provide value? Is your information credible? Is the information easy to find? How accessible are the elements on your website? It may be challenging to examine these aspects without bias, so it might be a good idea to ask some users to complete a survey.
User Interface Concerns
How long will you wait for a page to load? Conversion rates are shown to be best for pages that load between 0 and 4 seconds. If your site includes sluggish or unresponsive pages, you’re losing out on potential conversions.
Is your website confusing? If visitors are unclear about where they are going next, they’re probably going to bail out on your site and look elsewhere.
User interface problems can also occur when your design is inconsistent. Do you have too many artistic ideas jumbling up your pages? Everything needs to flow properly for your visitors to get anything out of their time on your site.
Work With a Professional
It can be difficult to know exactly what the best practices are with web design if you don’t work in that specialty so consult with a professional when you are ready to tackle a redesign. That’s what we offer at SJC Marketing– experts that help put you ahead of your competition. Our team is ready to help with a website design that will make a great first impression. Contact us today.