Is your website ready to meet consumer expectations in 2025? With the door quickly closing on 2024, it’s time to go through a checklist of improvements to optimize your site.
But what does “ready” mean? No matter how small or large your business, your website won’t be considered ready for 2025 unless you make mobile-first design your first priority. But you also need to prioritize fast loading speeds, accessibility features, strong SEO optimization and a clean and modern aesthetic. You may also want to incorporate emerging trends, such as interactive elements to provide a seamless user experience across all devices, making it relevant and competitive in the evolving digital landscape.
The Checklist
Let’s go through these one by one to ensure you’re up-to-speed on how your website should look and perform as you enter the new year.
- Mobile-Friendly
It wasn’t long ago that the only online experience was desktop-based. But now nearly 64% of website traffic is on mobile devices. You need to optimize your site so it looks great on smartphones and tablets. - Load Speed
Did you know a one-second delay in website load speed leads to visitors quickly clicking away from your site? This translates to revenue loss, so don’t give your potential customers a reason to bounce. - Accessibility Features
Making sure your website meets accessibility standards should be a priority for your company. Have you taken the time to do a full review to make sure your site meets these regulations? - Optimize for SEO
Yes, keywords still matter – a lot! Do your research to ensure you’re using the most relevant ones in your industry and your SEO results will be the reward. - Modern Design
Design trends change rapidly, so take an objective look at your website and update it with a more relevant layout that is clean and easy to navigate. - Interactive Elements
Users today have come to expect navigation and interaction tools, including search bars, predictive text, maps, hover effects and much more. Which ones will be of the most benefit to your visitors?
Website design is important in building and keeping an audience, as well as creating a level of loyalty that leads to long-term customers. SJC Marketing can help you achieve all that. Our team is ready to get you in prime shape for 2025, so contact us and let’s begin.