Your website is your calling card. It’s the first impression. It’s where consumers go to learn more about what you have to offer and how you can be the solution they’re seeking.
Your website is also where you can quickly lose potential customers, which is why knowing the concepts of strong website design is so crucial.
What Makes a Great Website?
There are several aspects of a website that help visitors develop an opinion about it, and therefore your company. The following are among the most crucial:
Load Speed
First, your website needs to load quickly or your visitors will click away. How fast does it need to be? As a rule, three seconds is all the majority of users will give a website to load.
Layout
Assuming your website loads in three seconds or less, the next thing a visitor will notice is the layout of the site and the ease at which they can navigate it. This involves everything from clear click paths to correctly located buttons, as well as the general flow of the site.
Purpose
The overall purpose of your website should be guided by the preferences of your target audience. What are their pain points and how does your website help to ease them and add value?
Mobile-Friendly
Making your site mobile-friendly might seem like an obvious step, but there are still businesses that have failed to make this move. The majority of online traffic is on mobile devices, so it only makes sense to optimize for mobile.
Relevant Content
Don’t let your website become stagnant with old content. Rather, stay on top of the most relevant topics, generate fresh, new content and position your brand to be on the leading edge.
Evaluate and Evolve
Visual design trends vary depending on the industry, but don’t expect your site to remain visually relevant if it hasn’t been updated every two or three years. Your industry might require an annual refresh, but it’s important to remember is that you should constantly evaluate your site, its relevance and whether or not it is beginning to become dated.
Outsource Your Web Development Needs
Focus on your core competencies and let a professional update your website. That’s our focus at SJC Marketing – keeping our clients’ website current and the content relevant to the interests of your audience. Contact us and let’s talk about the ways in which we can make your website a vital part of your brand’s existence.