It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers.
Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say what you will about judging a book by its cover, but users today say that the look of a website is important to them.
You Need a Website
A business website is important because online presence and accessibility are part of what makes a company viable in the digital world. A website offers 24/7 visibility to customers who need to know more about who you are, what you do and what you have to offer them.
While social media platforms are a great place to create engagement with consumers, your website is also the place where your FAQs live, where you can offer chat support, where you feature your blogs, and of course where you offer your goods and services.
Online Sales
Twenty-eight percent of all business activity is conducted online. E-commerce is big, so failing to provide an avenue for consumers to make online transactions means your business could be missing out on a lot of money.
Consumers want the convenience that online shopping affords them, and companies that monitor their web traffic and interactions with users can also gain powerful insights into data related to customer behavior. This information can be used in everything from marketing strategies to product development and much more.
Join the Majority
The percentage of companies that have launched a website continues to grow, and a reported 71% have one as of 2023. The pandemic spurred many holdouts to get theirs up and running in an increasingly online market.
But consumer behaviors have evolved in such a way that having a website is no longer negotiable, rather it’s a “must have.”
Design Elements
It’s not enough to simply launch a website and expect the effort to end there. Consumer preferences and those of companies they patronize are constantly changing, which means the website needs to reflect the evolution as it occurs.
The best websites are those that not only address these changes, but also provide information that is based on user preferences. The content needs to be compelling and relevant, providing informative content, with interactive elements that offer a positive customer user experience.
The design has to be responsive, visually appealing and easy to use. Falling short of any of these design elements can lead to higher bounce rates and little return on your investment.
At SJC, we’re tuned into what users want in a website experience. Contact us and let’s discuss getting your website in condition to compete.