While marketers continue to attempt to gain ground with consumers in an organic fashion, pay-per-click (PPC) advertising can be a vital part of your overall strategy. PPC ads are considered one of the most effective advertising methods to help you reach a larger customer base.
Fast and Cost-Effective
Do PPC ads cost money? Yes, but in terms of digital marketing costs, it’s considered a cost-effective method of making an impression on consumers who may be motivated to bypass many steps along the buy cycle.
Among the more attractive aspects of utilizing this form of outreach is that rather than paying up front for ads that do not guarantee results, PPC ads only cost you money when they’re clicked. It acts as a lead qualifier in that the only people who are going to click on it have been motivated by the content of the ad and are more likely to take the next steps toward making a purchase.
Prepped to Compete
PPC ads offer a distinct competitive advantage because they are highly visible – often at the top of search engine results pages. Furthermore, they’re displayed on websites that are most relevant to your audience.
This is the kind of visibility that offers a competitive advantage, as you can get the kind of brand exposure that will help your business stand out from competitors, garnering the attention of a motivated audience.
Track Your Progress
As you watch the performance of your PPC ads you will have access to detailed analytics and metrics, which provide real-time data that can be used to your advantage. You can rely on them to make improvements in areas that are lagging.
Some of the top metrics you can track include the following:
- Keyword Relevance
- ROI
- Quality Score
- Impression Shares
- Ad Position
- Click-Through Rate
- Conversion Rate
- Cost Per Click
While it might require a bit of a time and energy investment in tracking metrics, it’s worth the effort.
If you’re like many business owners, your time is limited as you focus on growing your company, leaving little time for marketing and advertising tasks. That’s where SJC steps in. Let us assist you in developing PPC ads that will attract new customers. We’ve assisted businesses in many industries as they strive to make headway with new customers. We can partner with you to help you meet your business goals. Contact us and let’s get started.