Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition.
Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are because of clicks on PPC ads in search results. The data is out there proving that PPC works.
If you want to see for yourself, search engine platforms provide marketing metrics and enterprise-grade business intelligence metrics that will show you exactly how your ads are performing.
It All Works Together
PPC isn’t supposed to replace your SEO or content marketing efforts. Rather, it’s a productive partner. Some marketers see PPC as a fast way to get consumers into the buy cycle. Yes, the long and slow nurturing process through content marketing and SEO offers big returns, but adding PPC can get the ball rolling faster.
Algorithm Immunity
We mentioned that traditional SEO strategies are valuable and take some patience to get results, but they’re also subject to search algorithms. As you may already know, search algorithms constantly evolve, so once you think you’ve got it figured out, something changes and you have to start from square one.
PPC ads, conversely, are not affected by algorithm changes, which offers stability that organic efforts may not. The only real caveat here is that you will need to keep an eye on your daily budget while you conduct A/B testing and optimize ads.
Choose Your Goals
No matter what your marketing goal is, you can create an ad that will serve that goal. Google Shopping Ads will even help you attract consumers who are ready and willing to make a purchase now, which is great for e-commerce. If you’re looking to drive more traffic to your storefront, you can use location extensions in your ads.
You know your brand deserves more customers and you’re always on the lookout for more leads so you can grow your company. Partner with SJC Marketing and we will help you with your SEO, PPC and all other marketing needs. Contact us today for more information about our approach to helping our clients shine.