Marketing Musings

Good web design offers choices for how visitors will navigate the site and provides a rewarding experience.
3 Guidelines for Effective Web Design

When you’re planning a web design or a web redesign, the process can quickly get bogged down in the details. From load speeds and landing pages to fonts and white space, there are a lot of design decisions to be made. But by focusing on a few guiding principles, a lot of the details will […]

Read More… from 3 Guidelines for Effective Web Design

Improving the user experience involves a more responsive experience with your mobile website design.
How to Achieve a More Responsive Experience With Your Website Design

Enhancing the User Experience Is Key to Success Consumers on the go expect to gain access to information regardless of where they are, and if you’re failing to offer them that mobile user experience with your website design, you may lose them to a competitor who does. If we go back to 2015, we see […]

Read More… from How to Achieve a More Responsive Experience With Your Website Design

Your user interface should include a clear path from browsing to engagement.
User Interface is Your Word of the Week

As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]

Read More… from User Interface is Your Word of the Week

If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

Read More… from Customer Engagement Numbers Grow With Live Content

customer service
Let’s Have a Little Chat About Chatbots

Larger enterprises are utilizing chatbots for basic customer service, and as a consumer, you may think you know when your inquiry is being handled by a bot … or do you? The technology for chatbots is improving, with many pulling off interactions so smoothly that you can’t say for sure whether it’s a person or […]

Read More… from Let’s Have a Little Chat About Chatbots

Lil' Susie's Round Up
Lil’ Susie’s Round Up: It’s Time to Get Transactional!

Adding transactional emails into your current email marketing mix may be an untapped opportunity for your brand. Customers are much more likely to interact with transactional emails than traditional marketing emails. Transactional emails consistently lead to higher click-through rates and customers will be satisfied that the emails being sent to them have a personal touch. […]

Read More… from Lil’ Susie’s Round Up: It’s Time to Get Transactional!

We Are #TeamSJC

    Creating a unique company culture and a successful team can be a difficult task.  Here at SJC Marketing, four values keep us on track to growing a powerful team – one we proudly call #TeamSJC. 1. Communication Through respectful collaboration, we strive for excellence in solutions to the challenges businesses face today in dynamic […]

Read More… from We Are #TeamSJC

customer service
The Importance of Customer Service: How St. Joseph HyVee Created the Ultimate Experience

There’s no denying that weather plays a huge role in our daily lives, especially here in the Midwest where Mother Nature is sometimes happy and sunny one day and icy and gloomy the next. It can be a challenge to prepare for storms, but when your plan is set beforehand and consistency is your strategy, […]

Read More… from The Importance of Customer Service: How St. Joseph HyVee Created the Ultimate Experience

Customer Acquisition Strategies That Work While You’re Not

How to Market Your Business With Consistent Content Wouldn’t it be great to know your business was consistently being promoted by a powerful engine of messages, even when you’re not at your workstation? Customer acquisition strategies are designed to carry out that function, especially when placed effectively within your overall marketing plan. If you’re wondering […]

Read More… from Customer Acquisition Strategies That Work While You’re Not

Consumer Expectations and Your Brand

What You Think About Consumer Expectations Might Not be What They Think Surprise. What you think about your brand may not actually be what consumers think about your brand. If you’re struggling with consumer expectations, it could be because you’re thinking like you instead of thinking like them. It sounds pretty straightforward, but a lot […]

Read More… from Consumer Expectations and Your Brand

Previous Next
Close
Test Caption
Test Description goes like this