Marketing Musings

Improving the user experience involves a more responsive experience with your mobile website design.
How to Achieve a More Responsive Experience With Your Website Design

Enhancing the User Experience Is Key to Success Consumers on the go expect to gain access to information regardless of where they are, and if you’re failing to offer them that mobile user experience with your website design, you may lose them to a competitor who does. If we go back to 2015, we see […]

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Your user interface should include a clear path from browsing to engagement.
User Interface is Your Word of the Week

As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]

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If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

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customer service
Let’s Have a Little Chat About Chatbots

Larger enterprises are utilizing chatbots for basic customer service, and as a consumer, you may think you know when your inquiry is being handled by a bot … or do you? The technology for chatbots is improving, with many pulling off interactions so smoothly that you can’t say for sure whether it’s a person or […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: It’s Time to Get Transactional!

Adding transactional emails into your current email marketing mix may be an untapped opportunity for your brand. Customers are much more likely to interact with transactional emails than traditional marketing emails. Transactional emails consistently lead to higher click-through rates and customers will be satisfied that the emails being sent to them have a personal touch. […]

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We Are #TeamSJC

    Creating a unique company culture and a successful team can be a difficult task.  Here at SJC Marketing, four values keep us on track to growing a powerful team – one we proudly call #TeamSJC. 1. Communication Through respectful collaboration, we strive for excellence in solutions to the challenges businesses face today in dynamic […]

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customer service
The Importance of Customer Service: How St. Joseph HyVee Created the Ultimate Experience

There’s no denying that weather plays a huge role in our daily lives, especially here in the Midwest where Mother Nature is sometimes happy and sunny one day and icy and gloomy the next. It can be a challenge to prepare for storms, but when your plan is set beforehand and consistency is your strategy, […]

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Customer Acquisition Strategies That Work While You’re Not

How to Market Your Business With Consistent Content Wouldn’t it be great to know your business was consistently being promoted by a powerful engine of messages, even when you’re not at your workstation? Customer acquisition strategies are designed to carry out that function, especially when placed effectively within your overall marketing plan. If you’re wondering […]

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The Value of Human to Human Communication to Meet Customer Expectations

There is a concept regarding communications and business marketing that seems to be overlooked at times. Have you ever considered that “business to consumer” marketing could also be thought of as “human to human” communication? The fact is, we are all human, no matter if we are sitting in front of a computer writing social […]

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4 Steps to Boosting Your Customer Engagement

Customer engagement is the ultimate goal, whether in person or using social media platforms. When your audience is engaged, they are more likely to be loyal and make others aware of your brand. Although engagement falls on the shoulders of your customers, there are steps you can take to build and revamp your customer engagement. […]

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