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Marketing Musings

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Web Design Tips for a Better User Experience

While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]

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Creating Impactful Messaging With Content Marketing and Creativity

Many goals and objectives are attached to content marketing. From increasing brand awareness to gaining the trust of your audience, there is no shortage of ways in which a strong content marketing strategy can give your company a competitive edge. But without creativity behind your content, you’re not likely to see the results you are […]

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Image of a desk surface with hands resting on a laptop. The screen says "B2B Marketing" and there is a plant and a pair of glasses nearby.
The Power of B2B Marketing: Create a Strategy That Solves Problems

Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]

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B2B marketing success relies on content that establishes trust and builds a connection with your audience.
Establishing Trust in B2B Marketing

If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]

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From a compelling landing page to accessibility for all users, good website design takes a multi-faceted approach.
Why Website Design Is More Important Than Ever

The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]

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Including customer testimonials in your marketing strategy can boost engagement, loyalty and your conversion rate.
3 Reasons You Should Invest in Customer Testimonials

Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]

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Learn how to connect to your target audience with these B2B marketing tips.
B2B Marketing Trends to Watch in 2024

Is your B2B marketing content lacking creativity? If so, you’re missing out on what is considered to be one of the most important aspects of attracting buyers in 2024. In preparation for the new year, it’s important to check into the trends guiding buyers and we’ve got you covered in this blog all about B2B […]

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Showcase your offerings and connect with your audience through video marketing.
Video Marketing Tips for Increasing Audience Engagement

Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]

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Looking for a way to boost engagement? Use professional photography in your content.
Professional Photography and Your Website

There is no denying the importance of the use of visuals in content meant for consumers. That’s why so many businesses today are focused on upping their visual game with professional photography, especially on their websites. Have you evaluated your website visuals lately? Companies that establish brand identity are better able to connect with consumers […]

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Don’t make the same mistakes that trip up so many video marketing efforts. Partner with a pro.
Video Marketing Tips for Improved Engagement

Video is powerful in many respects, whether it’s educating the consumer or sparking interest that leads to a purchase. It has evolved rapidly in the past few years and continues to do so. The most recent video marketing trends are focused on short-form video. How are you utilizing video in your company’s strategies? Internet users […]

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