Marketing Musings

Don’t risk leaving potential customers in the lurch – audit your site for website accessibility flaws and make improvements.
Website Accessibility: Why It Matters for Your Business

You can’t discount the importance of the user experience. Within the topic of website accessibility, you can define success or failure based on the level of experience the user has while on your site. Is there an audience that will find it inaccessible? Knowing the answer to this question will guide you to an improved […]

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Good web design offers choices for how visitors will navigate the site and provides a rewarding experience.
3 Guidelines for Effective Web Design

When you’re planning a web design or a web redesign, the process can quickly get bogged down in the details. From load speeds and landing pages to fonts and white space, there are a lot of design decisions to be made. But by focusing on a few guiding principles, a lot of the details will […]

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Improving the user experience involves a more responsive experience with your mobile website design.
How to Achieve a More Responsive Experience With Your Website Design

Enhancing the User Experience Is Key to Success Consumers on the go expect to gain access to information regardless of where they are, and if you’re failing to offer them that mobile user experience with your website design, you may lose them to a competitor who does. If we go back to 2015, we see […]

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Your user interface should include a clear path from browsing to engagement.
User Interface is Your Word of the Week

As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]

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If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

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