Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging.
Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few seconds, but to truly get them on your side, you need content that proves your brand’s value for them, and this is what blogging can accomplish.
Creating Community
You want your target audience to make your brand part of their routine and to begin to trust you for relevant information. When you consistently share content that brings your personality to the forefront while sharing the latest, most relevant topics important to your industry, you’re encouraging consumers to embrace your brand.
Think of your target audience as a potential community drawn together by your insights as a thought leader in your area. When you create a community where people can strike up conversations and engage with each other through your brand, you’re organically promoting your brand.
How Blogging Builds Loyalty
The most powerful aspect of blogging is its ability to influence the perception of your brand. Your blogs, when approached in a way that considers the wants and needs of your target audience, will communicate to them that there is a human aspect to your brand – a personality they connect with.
Your blogs can tell stories that help your audience connect with you at an emotional level, but these stories can also be entertaining, which is crucial in building loyalty.
Finally, you want your readers to leave their blog experience with some takeaways, such as value-added action items that help them solve a problem or answer a question.
Where to Share?
The numerous channels through which your blogs can be shared can make the process somewhat daunting, but when you learn more about your target audience it will help guide your decisions.
The platforms where your audience spends time might differ wildly from your competitor’s audience, which will affect where you post your content. You also need to think about your SEO strategy and how regular blog content can help strengthen your results.
Bring in our team at SJC marketing to assist you with building brand loyalty and we’ll help you build a strategy for distributing content in a way that will deliver on a variety of goals. Contact us and learn more about our methods of getting more eyes on your brand.