Data-driven insights help to prove a point, but when delivered with creativity, the message builds brand awareness. Tipping the scales too far in one direction or the other can prove to be a costly mistake, so how do you get it right?
No matter what your industry, your target audience is flooded with information – content comes at them from all directions and it can be difficult to cut through the clutter. Companies enjoying the most success with their digital marketing are tapping into creativity to find more personalized ways of getting their message across.
Making it Memorable
While a generalized campaign may reach more people, will it be memorable and entice action? Research shows that focusing on creative content generates a higher return on investment, because when you entertain your audience, you provoke a positive response.
Creative, unique content makes an impression that is memorable, which means you get more mileage out of your campaign.
Brand Engagement and Loyalty
Consumers today, and even B2B decision makers, appreciate personality and they look for it in the brands they consider doing business with. Through quality, value-added content, you’re making an important first impression by establishing what you are as a company.
Creative digital marketing campaigns that are highly engaging shine in personality, putting company culture on display. The emotional connection you establish in your content motivates trust and long-term loyalty that leads to return business, year after year.
Cognitive and Emotional Engagement
The better able you are to tap into creative content that truly speaks to your target audience, the more successful you will be in establishing that all-important emotional link with them. Your data, which could be the information they need to solve their pain points, will lead to a cognitive connection with your brand and result in your customers becoming brand advocates.
Creating this creative, engaging and insightful content is not easy. You have to know your audience well and tap into what motivates them. That’s what we do at SJC Marketing. We know how to do the research and we have the creative minds on staff to craft the content that matters. Contact us and let’s talk about how we can do this for you, your customers and your future customers.