Consumers have made their preferences clear and visual content tops the list. And it’s not just for entertainment – the vast majority of consumers say watching product videos aids in their decision to buy a product. As you plot ahead in your content strategy, make sure video marketing plays a role in your campaign.
There is no limit to video marketing’s reach. You can make videos that tell your story as a company or brand, or you can create testimonial videos, product or promotional videos – whatever form resonates with your target audience, you should be using it.
Five Top Reasons to Use Video Marketing
Brands utilize video marketing for a variety of reasons, but topping the list is at least one or more of the following:
- Conversion
Videos are integral in converting casual viewers into active customers, so if you’re having trouble converting leads, use videos as a foundational part of your lead generation strategy. - Social Media Uptick
Video has taken social media by storm, so the more you make creating video content for your social media channels a priority, the more you will lead consumers to interact with your brand. - Engagement
You want consumers and potential customers to spend more time on your website and social media channels. Video is one of the top platforms you can use to capture the attention of consumers and develop a loyal following. - Personal Connections
If your goal is to establish more powerful relationships with your customers and potential customers, you need to make an emotional connection. You can personalize your videos to make that connection and establish trust. - SEO Improvements
SEO is often considered the long game tactic in marketing because it can take months to gain traction with your audience through SEO content. Video marketing can be a part of your larger SEO strategy to shorten that timeline and improve results.
What you want from video marketing might differ from other companies, even those within the same industry as you, but take the time to plan carefully and establish your goals. If you need assistance creating those goals, as well as your video content, reach out to our team at SJC Marketing. We’ve got a dedicated team ready to assist.