The continued increase in popularity of video content directly correlates to the preferences of consumers who demand more digestible ways of absorbing content. Do you need a few pointers in getting your video marketing strategy going? We’ve got key information for you to consider.
Last year, it was reported that 86% of marketers were using video content as a part of their marketing. And the majority of them said they saw a return on their investment. Nearly 90% of companies said video has helped users understand their products and services more clearly. This is in line with what marketers have known for years – that videos and images are more compelling and easier to absorb than text alone.
What can video marketing do for you? The following are some of the benefits most often cited by companies across industries:
- Build Brand Awareness
Companies are always looking for ways to get their brand in front of a wider audience and they’re having success with video content. A popular strategy is to spread high-quality video around multiple platforms, improving its ability to reach a broad audience. - Meet Consumer Preferences
com stated in a report that 91% of consumers say they want more video content from companies as it is their preferred content method. - Better Mobile Traction
Consumers are spending a large amount of time on their smartphones, so if you’re not producing video content that is mobile-friendly, you’re missing out on a chance to engage. - Make Memories
Did you know consumers retain upward of 95% of the content in videos compared to only 10% of text? This, in part, is why video has such an attractive ROI. - Get Transparent
The more transparent you can be in your marketing content, the more trust you will earn from your target audience. Seeing is believing, and video can make a huge impression on potential customers looking for a reason to do business with your brand.
Staying up to date on the latest video marketing trends is time-consuming. If you’ve found the task too daunting, you’re like many others who might have fallen behind on strategies for engaging potential customers.
At SJC Marketing, we’re committed to honing skills related to video marketing. From building a strategy to creating content and distributing it, our team can assist. Contact us and learn more about our team of experts.